AUPRES

Shiseido Liyuan Cosmetics Co., Ltd. was established on December 9, 1991. As a joint venture between Japan's Shiseido and Beijing Liyuan Company, the company upholds Shiseido's corporate culture philosophy of "high quality, high service, and high image," aiming to introduce Shiseido's advanced technology and scientific management methods from Japan, and to produce and operate well-known, high-quality cosmetics to meet the demands of the Chinese and international markets. In 1993, the company established a factory in the Beijing Economic and Technological Development Zone, and began producing the "AUPRES" series of cosmetic products with the assistance of Shiseido's research institute in Japan. With Beijing as its headquarters, the company established 22 branch offices nationwide to handle sales in their respective regions and surrounding areas. As a leading brand in the domestic cosmetics market, AUPRES has been on sale since January 1994 and has opened image counters in over a thousand department stores nationwide, repeatedly winning the top sales award among similar products in the national market. Sustained sales growth has made Shiseido Liyuan Cosmetics Co., Ltd. the best-performing company in terms of overseas sales within the Shiseido Group. AUPRES, with its outstanding quality, elegant image, and high-quality service, has become a leader among domestic cosmetics, receiving recognition from experts and consumers in various evaluations and tests. To meet the growing beauty needs of domestic consumers, the company positions its R&D focus on skincare products that meet the needs of the times and are based on skin fundamentals. In 2008, the "AUPRES" brand was fully renewed, giving AUPRES a new lease on life. AUPRES has since continuously updated its product lines, and in January 2012 launched the AUPRES Premium series in the Chinese market, which incorporates Shiseido's eight years of stem cell research results, bringing the new concept of "stem cell care" and a series of products to millions of Chinese female consumers, allowing skin to regenerate and appear ageless. While achieving business goals, Shiseido Liyuan also strives to give back to society, actively engaging in various public welfare activities, and has always regarded environmental protection as an important corporate responsibility. It has established environmental policies and implemented them over the long term. Shiseido Liyuan Cosmetics Co., Ltd. will continue to adhere to the corporate policy of "high quality, high service, and high image," with the aim of consumer satisfaction, establishing a unique management mechanism, producing high-quality products, building a comprehensive service system, providing all-around services to customers, and striving unremittingly to become a first-class cosmetics company.