ZhanCheng Footwear

Zhansheng Group is headquartered on the beautiful bank of the Dongjiang River in Dongguan - Gaobu, only a ten-minute drive from the city center of Dongguan. In 1998, the first mold factory was established. From the end of the 20th century to the beginning of the 21st century, with the rapid development of national mold materials, and after the 2008 financial crisis, the group made a reverse leap into finished product manufacturing, achieving leapfrog development and becoming a large-scale national group integrating innovation, development, and production. Zhansheng Group has more than 12,000 employees and encompasses factories for molds, rubber, injection molding, fabrics, fly knitting, craftsmanship, sole materials, and assembly, establishing a complete production chain of "one-stop service." With shoe manufacturing as its core, the group has expanded into and vigorously developed frontier fields such as sports equipment, automation equipment R&D, intelligent manufacturing systems, and 3D printing.

Rooted in Dongguan:
Zhansheng Group has grown and developed in the fertile soil of Dongguan, the "capital of shoe manufacturing." With the unique complete supply chain, huge professional talent reserve, and mature technical support in Dongguan, Zhansheng Group has risen against the trend and driven the rapid development of its Hunan base, Hubei base, and Vietnam base. In response to the transformation and upgrading from "Made in Dongguan" to "Intelligently Made in Dongguan," the group, rooted in Dongguan and deeply entrenched, has continuously made substantial investments in automation and intelligent manufacturing, laying the foundation for new manufacturing in the next 5 to 10 years, creating a broader space for the gorgeous transformation of traditional manufacturing and the sustainable operation of enterprises.


Looking globally:
In addition to continuously increasing the production capacity of its Vietnam base, Zhansheng Group is also planning long-term factory setups in countries and regions such as Cambodia, Myanmar, India, and Africa. It has also conducted preliminary assessments and planning for factory establishments in South America and even the United States, further strengthening and improving the group's international strategic layout.
Since its development, the group has consistently adhered to the principles of "people-oriented, quality-focused, customer satisfaction-oriented, intelligent manufacturing as the goal, and R&D innovation as the driving force." While maintaining rapid development, it fulfills its social responsibilities, continuously creating more job opportunities and better employment platforms to give back to the country and society. Hand in hand for a promising future, Zhansheng Group will, as always, uphold the business philosophy of "cooperation, professionalism, innovation, and win-win," composing a grand chapter for the development of the national industry.


Production bases are distributed across different countries and regions, affiliated to the following four business divisions:
Guangdong Division:
· Guangdong Zhancheng R&D Technology (Group headquarters and R&D center)
· Dongguan Jiele Shengshi Sports (sports equipment and plastic injection molding)
· Dongguan Zhancheng (Plant 1)
· Dongguan Zhancheng (Plant 2)
· Dongguan Zhanfeng Materials (sole assembly plant)
· Dongguan Zhanjia Sports (development center)
· Dongguan Zhenyue Materials Plant (upper craftsmanship)
· Dongguan Zhansheng Mold (shoe mold factory)
· Dongguan Zhanxiang Materials (upper craftsmanship)
· Dongguan Zhanxing Sports (sole plant)
· Dongguan Zhanrui Sports (outsole plant)
Hunan Division:
· Hunan Longxing Tianxia Sports (Plant 3)
Vietnam Division:
· Vietnam Longxing Tianxia Sports (Vietnam Plant 1)
Hubei Division:
· Zhongxiang Longxing Tianxia Sports (Plant 4)
Cooperative brands: Adidas, Under Armour, NB, OLUKAI, KECE, DECATHLON, Li-Ning, Anta, etc.