Xingwaixing

The Xingwaixing Music brand was founded in 1997. It is a professional music culture brand centered on music, integrating music production, record and digital music distribution, artist management, and copyright operation. It is affiliated with Guangdong Xingwaixing Culture Communication Co., Ltd. The company possesses abundant music resources and is committed to establishing good and in-depth cooperative relationships with music labels and artists worldwide, striving to meet the various music product needs of music lovers in multiple ways.
[Self-media Matrix]
Xingwaixing Music official website:
Weibo: Xingwaixing Music
WeChat public account: Xingwaixing Music
[Physical Record Distribution]
Since its inception, Xingwaixing Music has adhered to the operating philosophy of "listen with opinions, live with quality music," insisting on selecting and sharing truly good music with rigorous high standards, and always aiming to develop and disseminate excellent music products. Based in China, it looks to the world. As one of the most important music distribution brands in China, Xingwaixing Music's long-term music partners include Sony Music, Universal Music, Tianyu Media, Rock Records, HIM Music, German enja, British Beggars Group, and a series of other well-known record companies. Its physical record distribution channels cover almost all legitimate physical and online record stores in China, accumulating over 1 million physical record consumers, and it has established physical record distribution channels for specific artists in Taiwan and Hong Kong. Over the years, Xingwaixing Music has released physical records including those of Adele, Taylor Swift, Jacky Cheung, Li Yuchun, Chen Qizhen, Hu Defu, Tang Dynasty Band, Zhu Zheqin, Guang Liang, Wakin Chau, Zhao Yinyin, Mayday, Sodagreen, TFBOYS, Qi Qin, Zhang Liangying, Shang Wenjie, and other top domestic and international singers and musicians, covering almost all music genres such as pop, rock, classical, jazz, world music, new age music, and country music. With the revival of vinyl records, Xingwaixing Music proposed a vinyl revival plan in 2017 and began producing and distributing a series of vinyl records, aiming to provide more beautiful listening enjoyment for many music lovers in the mainland.
[Global Digital Music Distribution]
In recent years, Xingwaixing Music has been committed to expanding global digital music distribution business and has established long-term cooperation with the three major domestic telecom operators, Xiami Music, Alibaba Planet, Aiting Zhuole, Duomi Music, QQ:********** Music, Kugou Music, Kuwo Music, and other platforms. Overseas channel cooperation includes 25 well-known overseas music platforms such as iTunes, Amazon Music, Spotify, KKbox, Google Play, Deezer, and Qobuz, covering more than 200 countries and regions worldwide, providing a broader channel for mainland music works to go global.
[Music Production and Investment]
Xingwaixing Music owns two major labels: "Liuzhen Music" and "Yin Music." The "Liuzhen Music" label emphasizes texture and the sincere expression of creators' true feelings. In the past few years, adhering to this standard, "Liuzhen Music" has successively brought works by artists such as Haya Band, Secret Backyard, Zhong Tongqian, Lin Ermin, Lin Yifeng, Lin Guangcai, He Li, Hu Defu, Daqiao Xiaoqiao, Liang Yiyuan, He Xi, and other musicians from both sides of the strait, becoming one of the fastest-rising independent music labels in the industry. The "Yin Music" label focuses on Chinese ethnic and original ecological music. It has produced and released best-selling albums such as "Su Man's Night," "Dragon Drum," "Paramount," "Eternal Red Mansion," and "Mani Stone," which have been well received by the industry. "Yin Music" is committed to recording this vast music legend, restoring the essence of music, and offering music to ears that truly pursue high-quality music through impeccable recordings. In 2015, Xingwaixing Music established two branches, Shanghai Xingwaixing and Yunnan Xingwaixing, and determined the "Music Moves the New Silk Road" strategy, practicing the contemporary aesthetic expression of ethnic original ecological music while inheriting traditional music cultural genes. It has made significant efforts in basic work such as collecting minority music materials, work planning, and marketing promotion. In recent years, in addition to collecting traditional music from more than 30 ethnic minorities in China, including Mongolian, Tibetan, Uyghur, Kazakh, Hani, Lisu, and Wa, Xingwaixing Music has also been involved in countries and regions such as Vietnam, Cambodia, Laos, Thailand, and Indonesia, collecting a large amount of minority music material of the same ethnic origin as Chinese minorities. To date, Xingwaixing Music has recorded and organized more than 5000 traditional music pieces from over 100 different ethnic minorities, and using these minority original ecological music materials, it has produced and released nearly 20 world music albums.
[Copyright Management and Operation]
Xingwaixing Music has independently developed a copyright management system, providing agency and operation services for many music companies and musicians. Music companies include dozens of companies such as the famous German jazz label enja, the French well-known jazz label LABEL LABOBRIE, and the local veteran high-fidelity label Rainforest Records. Musicians include Ma Band, Toy Captain, Jiang Xin, Zhang Lei, Parhat, Shi Xiaofei, Wu Hongfei, Xiao Guo, Cui Shu, Zeng Yan, Zhu Jingxi, Yufei Men, Hong Qi, Kan Kan, Zhu Zheqin, Han Xiaohan, He Bocheng, Weng Hangrong, Jin Dawei, Long Di, Finnish jazz saxophonist Pekka, Finnish original singer Paula, Tuva vocalist Sainkho, Irish national treasure folk singer Cara Dillon, British remix prince Frankmusik, and hundreds of other excellent domestic and international musicians. It manages over 100,000 recording works and lyrics/music works.