Hunan Dongyi Electric Co., Ltd. was established in June 2009 and is located in the Shaodong County Ecological Industrial Park. It was formed by the reorganization of six formerly independently accounted lighter export enterprises and five supporting enterprises. It is a joint-stock group company integrating lighter research and development, production, and sales, with registered capital of 60 million yuan. In 2010, the company invested 180 million yuan and acquired 238 mu of land to build a new modern factory area. It integrates production, research and development, assembly, and warehouse management, serving as the company's production base for high- and mid-range plastic lighters and mold research and development center. It can produce 5 billion high- and mid-range plastic lighters annually, achieving an annual output value of 2.5 billion yuan. It will make the company a major lighter export base in China, ranking among the top in the domestic industry in terms of production and sales scale and comprehensive strength. The company's business scope includes the production and sales of finished lighters and their accessories; the manufacture and sales of molds; and self-operated and agency import and export of various commodities and technologies. The products currently produced mainly include electronic windproof lighters, electronic lighters, grinding wheel lighters, and multi-functional lighters, in 4 major series and more than 80 varieties, among which 2 are provincial famous brands and 10 are municipal famous brands. Users are spread across more than 80 countries and regions worldwide. All products have passed ISO9994 international quality system certification. The company's development approach is to closely focus on the strategy of "four modernizations and two-oriented society" for enriching the people and strengthening the province, seize development opportunities, innovate development methods, and firmly take three steps: first, vigorously promote technological innovation, accelerate product upgrading, increase product added value, extend the industrial chain, and enhance the company's core competitiveness; second, implement a brand strategy, enhance corporate image, expand and strengthen the domestic market, consolidate the Southeast Asian market, enter the European and American markets, expand market share, increase market occupancy, and enlarge profit space; third, adhere to the idea of coordinated development. Integrate various resources, gather advantages from all sides, establish a closely knit group company, and build the company into an aircraft carrier of Shaodong's lighter manufacturing industry. Standardize various management practices, create various conditions, accelerate the pace of listing, and strive for an early listing.
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