Aiyingshi

Aiyingshi (603214.SH), founded in 1997 and headquartered in Shanghai, is a professional chain group operating maternal and infant products and services. Based on the business model of "membership + products + channels + services", it integrates the advantages of online and offline channels to provide high-quality full-category maternal and infant products and related services for families with children from pre-pregnancy to age 6.
As an enterprise in the maternal and infant industry that has obtained the "Shanghai Brand" certification, Aiyingshi has further improved its refined, institutionalized, and standardized management, and its quality management work has received authoritative recognition from the ISO9001 quality management system certification.
Aiyingshi operates nearly 500 offline stores, mainly focusing on East China and Central China, and steadily expanding into Southwest and South China regions. Its online channels continuously optimize its self-operated APP and micro-mall, achieving rapid development on mainstream e-commerce platforms such as Tmall, JD.com, and Pinduoduo. Meanwhile, it actively explores content platforms like Douyin and Xiaohongshu for brand and product marketing activities, and leverages the resource advantages of offline stores through the O2O model to provide consumers with a more convenient shopping experience.