Lidodo E-commerce

China's e-commerce market has huge potential and rapid growth, creating broad opportunities for e-commerce platform builders and supply chain service providers. Shanghai Lidodo E-commerce Co., Ltd. was established in March 2012 and successfully listed on the National Equities Exchange and Quotations (NEEQ) in October 2015. In December 2017, Lidodo was acquired by Heizhima (000716), an A-share listed company on the main board, and became a wholly-owned subsidiary. Shanghai Lidodo E-commerce Co., Ltd. is an emerging internet enterprise providing brand e-commerce operation services. Benefiting from the general trend of consumption upgrade and the shift of brand sales online, e-commerce business has shown strong growth momentum in recent years, with market sizes of food, fresh produce, apparel, and electronic consumer goods reaching tens of billions or even hundreds of billions. Currently, the company's brand clients include food and beverage brands such as Guangming, Coca-Cola, Ferrero, Maxwell House, South Heizhima, Yonghe, Perfetti, and Oishi, well-known international apparel brands like Armani, as well as personal care brands including Hanhoo, Schwarzkopf, and Lion. The company operates more than 50 domestic and international brands. Its cooperation platforms cover mainstream e-commerce sites such as Tmall, JD.com, Suning, Vipshop, NetEase Kaola, and Xiaohongshu. In 2017, the company's business scale reached over 1.6 billion RMB. Compared with the traditional fast-moving consumer goods retail model, e-commerce has transformed from a supplement to an indispensable sales channel. With the rapid development of e-commerce platforms, internet users' demand for new products is both sensitive and diverse, and operating rules are complex and ever-changing, resulting in sustained and stable demand for operation service providers like Lidodo. Major platforms in China's e-commerce, such as B2C platforms, each have their own operational characteristics. Recently, many community-driven new channels have emerged, such as WeChat commerce, KOL, official accounts, and Xiaohongshu. While enjoying the industry dividends brought by the expansion of the new retail market, Lidodo has become a brand operation partner for major e-commerce platforms, providing closed-loop operations and value-added services covering product selection, pricing, promotion, online marketing, logistics, and capital. At the same time, it offers agency operation services for brand flagship stores, including store opening, operation, and the formulation and execution of to-C strategies. Based on past practices, Lidodo has sound operation experience and has developed numerous self-owned brands and brand-exclusive products in food and fresh produce sectors, demonstrating comprehensive capabilities in market trend foresight, online product and marketing program development, and logistics services. Although the slowdown of the macro economy may reduce demand for existing products and brands, new demands embracing consumption upgrades are even more vigorous, such as high-quality overseas products and markets, and social e-commerce driven by cultural and creative content, which have shown clear head effects. These present both opportunities and challenges for Lidodo in product selection, product monetization, and rapid response. As an expert in brand e-commerce strategy, Lidodo is an ideal choice for internet business partners.