Guangzhou Zerong Travel Goods Co., Ltd.

Since its establishment in 1970, Jee Li Group has evolved from supplying gifts and household items primarily to large-scale U.S. retailers and importers in Australia and the UK, to focusing on sport backpacks, luggage, travel bags, laptop bags, and cosmetic bags for world-renowned sports brands. This has laid a solid and stable foundation for the company, achieving remarkable global success. Entering the 21st century, the group has actively invested in process optimization and green energy production, mastering the two key advantages of quality and development, and forging strong and close partnerships with world-renowned sports brand clients. Over the long term, Jee Li Group, guided by its 3C business philosophy of "Credibility, Creativity, and Competitiveness," has expanded its operational scale through product diversification, strategic alliances, and supply chain integration, continuously expanding its production bases overseas. Simultaneously, underpinned by the core values of "Responsibility and Partnership," and with a people-oriented foundation and a commitment to social responsibility, the company has cultivated long-term competitive advantages, becoming the preferred partner for international sports brands and fostering a corporate culture of sustainable development. As a group company, we operate on a large scale with numerous departments, fields, and countries for development and growth.