Haixin Foods

Haixin Foods Co., Ltd. is a national leading enterprise in agricultural industrialization with a century-old heritage. In recent years, the company has gradually formed an overall business system centered on the series of quick-frozen surimi products, while also covering other quick-frozen foods such as quick-frozen meat products, and has perfected the industrial pattern of deep processing and sales of surimi and surimi products. Over the past three years, it has paid a total of 220 million yuan in taxes.
The company's "Haixin" brand, established in 1903, is a reputable century-old brand in the industry and has been honored with the "China Product" title. In the past decade, the company has been committed to transforming the traditional seafood processing industry with modern technology, applying advanced food engineering and biotechnology to the deep and high-value processing of marine aquatic products, achieving outstanding results and holding multiple independent innovative invention patents. The company has been recognized as an "Outstanding Enterprise for Chinese Heritage and Innovation in the 30 Years of Reform and Opening-up," a "High-Tech Enterprise," a "Modern Agricultural Technology Innovation Base of Fuzhou," a "National Demonstration Enterprise for Agricultural Product Processing," and a "National Sub-Center for Surimi Product Processing Technology Research." In 2011, the company initiated and participated in the formulation of the industry standard "Meatballs" (SB/T 10610-2011).
Currently, the company has four production bases in Fuzhou Jinshan, Zhoushan (Zhejiang), Dongshan (Zhangzhou), and Jiaxing (Zhejiang), covering a total area of over 200 mu. It has completed the construction of an industrial chain from raw fish procurement and processing to surimi product R&D and manufacturing, establishing a standardized control process based on ISO9001 quality management system certification and HACCP food safety management system, with automated production, standardized processes, and normalized quality control. This ensures dense quality inspection and control throughout procurement, production, and sales, guaranteeing that products meet strict food safety and hygiene requirements at every stage. The company has therefore received honors such as the "Fuzhou Product Quality Award," "Fujian Province Quality Management Advanced Enterprise," and "China Food Industry Quality Assurance Brand."
In terms of sales, the company has established seven sales subsidiaries in Beijing, Shenyang, Shanghai, Guangzhou, Nanjing, Wuhan, Chengdu, and other places, and has built a sales network covering the whole country except Taiwan and Tibet through eight marketing regions. In addition to establishing supply and cooperation relationships with over 1,000 large supermarkets such as Carrefour, Metro, and Walmart, the company has also established long-term cooperation with more than 400 agricultural trade distributors across the country. As of the first half of 2014, the total number of sales outlets nationwide exceeded 17,000.
In future development, the company will continue to be guided by the business philosophy of "Creating Healthy Cuisine, Advocating Quality Life" and the corporate culture of "Striving for Excellence," relying on the national marine economic development planning policy, leveraging the industrial advantages of the marine economic belt, focusing on the deep-processed marine industry, taking the lead in industry development, establishing a leading brand for Chinese fish products, and strengthening and expanding Haixin's marine business!
Stock code: 002702.SZ