Baiyue Catering

Company Profile

The group headquarters, Hong Kong Guo Li International Group Co., Ltd., is a filing enterprise under the Ministry of Commerce of the People's Republic of China, with filing number: 0200800711300086.

2006

The main company of Casya, Hong Kong Guo Li International Group Co., Ltd., was established in Hong Kong. At its inception, the company was primarily structured with a brand operations team and a product R&D team, mainly producing Western-style bread with outsourced processing. With the successive opening of Casya's first direct-operated store and franchise store in Hong Kong and Taiwan, respectively, it marked the beginning of Casya's growth from an obscure baking brand to a large baking enterprise with over 30 specialty stores.

2007

Casya's one-stop professional baking concept began to take shape. In Casya's product structure, coffee and beverage-related products were gradually introduced, and categories such as chocolate, jelly, and pudding entered consumers' view, marking the initial stage of Casya's all-category fashionable leisure baking concept and the transformation of corporate strategy.

2008

Casya's first cooperative equipment factory was established in Guangzhou, China's equipment base, ending the history of outsourced equipment for the brand, while providing strong logistical support for the company's R&D. In the same year, Casya established a product R&D center, ensuring that all products underwent self-conducted research, development, production, quality inspection, and sales.

2009

Casya rapidly expanded to first-tier cities nationwide and radiated to economically developed second- and third-tier cities. Both Casya's direct-operated business and cooperative franchises achieved significant growth, gradually occupying key business districts in some first-tier cities, and the brand began to take shape as the modern Casya today.

2010

Casya continued to develop steadily. Based on accumulated operational experience, the headquarters proposed a concept of "integrity as the foundation, service as support, market as the carrier, and quality as life," dedicating to serve customers wholeheartedly. Focusing on one-stop baking specialty solutions, meeting the needs of modern urban fashionable leisure baking, and providing customers a great experience were regarded as prerequisites for brand development.

2011

The establishment of Guangzhou Baiyue Catering Management Co., Ltd. unveiled the prelude of Casya's full entry into the mainland market. The company launched an extensive brand "reengineering project," positioning the third-generation terminal image as "my exclusive bakery," with stores emphasizing comprehensive product display and sales, gradually refining an all-category baking leisure space. Casya also conducted large-scale renovations of existing stores to ensure a good atmosphere and experience for fashion-conscious followers of high-quality baked goods.

2012

Casya's baking specialty stores entered a rapid expansion phase domestically. The one-stop solution was further implemented, and based on the "ultra-modern fashion" concept of *baking master JACQUES, combined with modern baking trends, the brand provided frontline best-selling products.

2013

Casya fully launched an all-category business model, with product lines covering Western-style bread, birthday cakes, doughnuts, mousse desserts, cheesecakes, mooncakes, puff pastry series, Portuguese egg tarts, beverages and coffee, Taiwanese milk tea, chocolate, baking biscuits, baking toast, jelly pudding, and more, opening a brand-new situation for rapid development. The operating model of "baking + fashionable beverages + cutting-edge products" created a new blue ocean in the leisure baking industry.


The company provides a comprehensive career development platform, sincerely inviting insightful talents to showcase their abilities, with high base salary, high commission, high bonuses, and social security benefits. As long as you are gold, you will surely shine at Baiyue Catering.