Jijihong

Jiangxi Jijihong Catering Management Co., Ltd. was founded on New Year's Day 2001 in the beautiful heroic city of Nanchang. It is a nationwide direct-operated catering chain enterprise. After 19 years of honest operation and management, Jijihong Hot Pot has grown from its stores in 2001 to 145 direct-operated stores today, with a footprint across the southwestern region and cities and counties throughout Jiangxi Province, and is deeply loved by the general public. Adhering to the brand mission of "Let everyone enjoy Jijihong hot pot to their heart's content," the company has continuously won honors such as "China Top 100 Catering Enterprise" and "China Top 50 Hot Pot" with high-quality products and considerate service. In 2019, Jijihong continued to gain momentum and, alongside Haidilao, was honored as one of the "China Top 10 Hot Pot Brands." Behind these honors is the company's training and emphasis on talent. Internally, it relies on the Jijihong Enterprise University; externally, it leverages on-site guidance from well-known domestic training institutions and consultants to continuously enhance the professional capabilities and management level of internal talent, building a benchmark in the hot pot industry.