Serta Home Furnishings (Shenzhen) Co., Ltd.

Serta®, born in the United States in 1931, is a global professional healthy sleep brand. According to Furniture Today, an authoritative American furniture industry magazine, Serta ranked * in shipments for 8 consecutive years from 2011 to 2018 (data for each year is published in June of the following year). As a strategic partner of high-end hotels, Serta is also an officially certified mattress brand of the National Sleep Foundation. Serta has long-term cooperation with hotel groups worldwide, including Hilton Hotels, Marriott International, InterContinental Hotels Group, Choice Hotels International, * Best Western International, Omni Hotels & Resorts, and Las Vegas Bellagio. Serta Home Furnishings (Shenzhen) Co., Ltd. (referred to as "Serta China") is the * authorized operating company of Serta in mainland China, Hong Kong and Macau. Serta China mainly has 6 series, namely Serta PerfectSleeper® Perfect Series, Serta Gallery Imported Series, Serta iComfort® Smart Series, SertaPedic® Dream Series, Serta Junior Youth Series, and Serta Life Series. In recent years, Serta has also continuously invested in smart bedding, committed to exploring new technologies, new materials, and new processes in the mattress industry. In March 2019, Serta China officially introduced the best-selling American smart iComfort® series. In e-commerce, Serta Tmall flagship store opened in 2016; Serta JD.com flagship store opened in 2018, forming a brand "e-commerce dual-store" pattern. In 2019, Serta successively entered e-commerce platforms such as Suning.com, Gome Online, and Vipshop. At present, Serta specialty stores are all over more than 500 cities in 31 provinces, municipalities and autonomous regions, with 1,647 specialty stores and sales outlets (mainland China, as of July 2019). More than 400 five-star and resort hotels in mainland China have signed contracts and purchased Serta mattresses. From Beijing, Shanghai, Guangzhou and Shenzhen to third-, fourth- and fifth-tier cities in the central and western regions, more and more Chinese people choose to sleep on Serta mattresses.