PINLI

Write a company profile; this is a task assigned to me by the HR department. If this were a college entrance exam essay, I'd probably get a zero. Although, back in the year of my exam, I did score full marks on the essay. I am the owner of Pinli Company, the father of the PINLI brand. My name is Deng Youjun, male, fond of females. (You can search me on Baidu.) Well, here you won't see titles like "Brand originated from Italy" or "A Certain Hong Kong (International) Garment Co., Ltd.", nor any high-sounding introductions. We are just a clothing e-commerce composite company that started from scratch. We design men's wear with a sense of style, currently mainly selling online. The company currently owns two clothing brands: PINLI and Yanjian. In 2007, when I was a junior at Fujian National Huaqiao University, because I failed courses every semester and couldn't afford the retake fees, I started an e-commerce venture with the aim of earning money for those fees. As I went along, unexpectedly, by 2014, the company achieved an annual turnover exceeding 100,000,000 RMB (hehe, don't bother counting the zeros; yes, that's a hundred million). Also, incidentally, it ranked among the top 50 on major domestic e-commerce platforms such as Tmall, JD.com, and Dangdang, becoming a key KA (Key Account) merchant on these platforms. The number of employees exceeded 150, and the growth rate has attracted widespread attention in the industry. The company's PINLI brand has won in one go: "2013 *** Original Brand" awarded by Dangdang; "2014 * Most Potential E-commerce Company" at the China Internet Conference; "Top 10 E-commerce Original Brands in Southern Fujian" awarded by Minnan; and the "2014 Dark Horse Grand Award" officially issued by Alibaba. I, along with the presidents of Peak and IsQ, was named one of the "Top 10 Economic Figures of Jinjiang Industry in 2014" by Jinjiang, the Capital of Chinese Brands. Of course, we won't tell you that as early as 2011, we had already received two trophies from the Alibaba Group for top merchants in the Taobao category and the title of "Most Influential E-commerce Enterprise in Fujian Province." That's in the past; only a bear keeps mentioning the good old days! In 2015, Pinli Company made a strategic regional shift, preparing to move from our birthplace, Jinjiang City, the Capital of Chinese Brands, to Guangzhou, to prepare for greater development! In fact, many people don't understand why, as a benchmark e-commerce enterprise in southern Fujian, we would give up the most familiar environment and superior conditions to move to a more competitive city? A frog in warm water—if a company dares not revolutionize itself, it will be revolutionized by others. As an international metropolis, Guangzhou naturally offers more development opportunities. We are the designated men's wear brand for the image promotion photos of all program hosts of Guangdong TV Station; the designated men's wear brand for image shooting and runway show costumes in the Guangzhou division of the China Model Contest; and the designated men's wear collaborative brand for the popular online series "Four Great Young Detectives." We have become the designated men's wear brand for MixO Fashion Institution, founded by renowned Chinese stylist Teacher Han. Our clothing has been worn by many singers, stars, internet celebrities, and hosts for performances, announcements, and appearances. In the just-passed 2016, we also successively received: "Top 100 Chinese Online Goods Brand Award" issued by the Alibaba Group; "2016 Belt and Road Fashion Promotion Brand Award" at the 2016 Belt and Road International Fashion Week; designated men's wear brand for three consecutive years at the "China (Guangzhou) International Model Contest"; "2016 Annual Fashion Men's Wear Brand" at the China Southern Fashion Gala; designated men's wear brand for the "2016 China Flight Attendant Recruitment Competition Finals"... In the just-passed 2016, on Tmall's Double 11, Pinli achieved remarkable results: breaking 10 million RMB in 23 minutes, with a total daily turnover of 30 million RMB, ranking among the top 40 men's wear brands on Tmall globally. Our annual turnover exceeded 300 million RMB, achieving triple-digit growth for three consecutive years. Our offline stores have been gradually expanding nationwide, with nearly 30 brand physical stores opened in major cities such as Guangzhou, Shenzhen, Zhuhai, Zhengzhou, Nanchang, and Shenyang. We believe there are many more opportunities waiting for us! In 2017, Pinli Company is about to open a new era, requiring the building of a stronger team. Born to be different—we are waiting for you! If you need to know more about me or the company, you can add the company WeChat ID ipinsoo (Love Pinli) with the verification message: Guangzhou Pinli franchise. Follow the company's public subscription account: ipinlil (PINLI). News reports about the company founder and president, Mr. Deng Youjun, or a Baidu search for "邓有骏" will provide introductions. * * * Company official website * Pinli Tmall flagship store www:* Working hours: 9:00-18:00 with a 1-hour lunch break. Employee benefits: social insurance, corporate events, overseas travel, paid leave, and job training. 1) Meal allowance. 2) Seniority award. 3) Birthday bonus. 4) Recreational activities: special festival benefits and corporate events. 5) Training activities: orientation training, professional training, executive training, etc. 6) Outstanding employees: "Outstanding Employee" is selected annually. 7) Welfare leave, annual leave, sick leave, maternity leave, and marriage leave will be executed according to relevant company policies.