Modern Farming

I. Company Profile
Modern Farming (Group) Co., Ltd. (hereinafter referred to as "Modern Farming") was established in 2005 in Ma'anshan City, Anhui Province, and listed on the Hong Kong Stock Exchange in 2010. As a leading enterprise in China's dairy cattle breeding industry, Modern Farming relies on digital and intelligent innovation to build a full industry chain "from a blade of grass to a glass of milk," setting industry benchmarks with high quality and high standards. It has formed a strong alliance with its strategic shareholder, Mengniu Group, to achieve synergy and win-win outcomes.
Modern Farming actively innovates and strengthens the industry chain, pioneering large-scale farming with ranches of 10,000 cows. Currently, it operates over 60 large-scale ranches with quality milk sources across 14 provinces nationwide, with controlled dairy cattle inventory exceeding 500,000 heads and daily fresh milk production nearing 10,000 tons, holding an 8% market share. On the basis of strengthening and optimizing the raw milk business, it innovates business models and accelerates the expansion of a second growth curve, forming a full industry chain ecosystem that integrates dairy cattle breeding, forage planting and processing, trading platforms, breeding and genetics, and raw milk deep processing, setting industry benchmarks with high quality and high standards.
Modern Farming prioritizes quality and strives for excellence, meticulously building first-class quality and brand. It has been recognized as a "National Key Leading Enterprise in Agricultural Industrialization" and has become the first dairy group in the world to win the Gold Award at the World Food Quality Evaluation Conference for 11 consecutive years and the first to pass the acceptance inspection of the "High-Quality Milk Engineering - Premium Grade Milk" project.
Modern Farming fulfills its responsibilities with actions, demonstrating commitment. It has released the "FRESH" sustainable development strategy, focusing on the five pillars of "Future, Responsibility, Environment, Society, and Health," continuously leading the industry's sustainable development. It has published ESG reports for ten consecutive years, was the first to set dual carbon goals, successfully joined the United Nations Global Compact (UNGC), vigorously promotes the green transformation of the industry chain, and carries out regular assistance actions in rural revitalization, education support, and other areas, contributing to public welfare and promoting common prosperity.
Upholding the corporate spirit of "Born to be strong, competing with oneself," Modern Farming officially released the Green Leadership 2030 Success Blueprint and successfully launched the 65 555 11 Plan, continuously focusing on the six levels of the country, society, win-win partners, employees, shareholders, and technology. It deeply concentrates on the five major businesses of strengthening dairy farming, expanding forage, efficient platforms, refined breeding, and deep processing value addition, striving to achieve the "555 Goals" and the grand blueprint of achieving first-class technology & talent and first-class industry leadership. Under the main tone of "setting an example in party conduct and integrity, acting as a model in unified procurement and distribution, and benchmarking in organizational performance management," it focuses on profit and quality improvement, fully implements the "44621" action plan, and builds a striving system for the future. Looking ahead, Modern Farming will continue to tap potential and enhance efficiency, strengthen digital and intelligent innovation, expand the industry chain, build high-quality brands, realize the grand vision of "becoming a global leader in dairy farming," and comprehensively support the stable and long-term development of China's dairy industry.
II. Corporate Culture
Mission: Raise healthy cows, safeguard every drop of quality milk
Vision: Build industry chain, innovate with digital intelligence, become a global leader in dairy farming
Core Values: Safety and health first; high standards and efficient execution; let cow people shine; integrity as the foundation, honesty in all matters
Corporate Spirit: Born to be strong, competing with oneself
III. Business Overview
Based on strengthening core businesses, Modern Farming has built a full industry chain layout:
The entire industry chain works together and deeply integrates to promote the high-quality development of the Group.
[01 Refined Breeding] Build China's largest dairy cattle breeding resource group.
[02 Strengthened Dairy Farming] With the purpose of "creating safe, high-quality, high-yield, and efficient ranch services," support the sustainable development of China's dairy industry.
[03 Expanded Forage] Practice the full industry chain development strategy of "from a blade of grass to a glass of milk" to boost dairy industry revitalization.
[04 Efficient Platforms] Continuously transform traditional businesses into digital operations through existing smart tools.
[05 Value-Added Deep Processing] Lead the upgrade of the dairy deep processing system, optimize industrial structure, and support the high-quality development of China's dairy industry.