Xincaizhi

Hunan Xincaizhi Culture Media Joint-stock Co., Ltd. is a comprehensive cultural and creative enterprise. Since its establishment, the company has relied on a top-tier domestic expert advisory team, an excellent creative planning team, and strong marketing capabilities to provide clients with full marketing services including full-case brand strategy, media resource integration, public relations creative activities, digital interactive innovation, cultural space construction, exhibition activities, and e-commerce platform operation. It has also built a proprietary IP industrialization development and operation platform centered on education and training, cultural and creative development, and publishing and distribution.
Xincaizhi Media was formerly Hunan MulinSen Culture Development Co., Ltd., founded in Changsha, Hunan in 2000, and has provided brand services to more than 90% of enterprises in Hunan's financial industry. In 2015, the company integrated advantageous resources and comprehensively upgraded to "Xincaizhi Media," successfully completing its listing on the National Equities Exchange and Quotations (New Third Board) (Stock Code: Xincaizhi 832553). It has successively invested in and established "Hunan Zhuocheng Culture Media Co., Ltd.," "Hunan Yifu Cultural Creativity Co., Ltd.," and "Hunan Jinfeng Culture Media Co., Ltd.," advancing from traditional single advertising communication operations toward a diversified transformation of cultural creativity industrialization, resourceization, and capitalization.
Over 17 years, the company has won honorary titles such as "Hunan Famous Trademark," "China First-Class Advertising Enterprise," and "China Top 100 Advertising Enterprises by Comprehensive Strength." It exclusively represents Hunan People's Radio (Mango Radio), has formed a domestic renowned expert and scholar advisory team led by Tang Haoming, Li Bo, and Zhang Hongjie, obtained exclusive IP copyrights for Tang Haoming's works "Zeng Guofan," "Zhang Zhidong," "Yang Du," and Tang Haoming's commentary series, and independently operates Hunan's first pan-financial magazine "Xincaizhi," having become a * enterprise of the cultural Hunan Army.
In the future, we will continue to inherit the core corporate value of "sincerity is the foundation of all things," ignite dreams with passion, demonstrate wisdom with perseverance, and achieve the glorious dream of a cultural industry group!