Hunan HOROW Smart Home

The brand "HOROW" belongs to Hunan HOROW Smart Home Co., Ltd. It is a comprehensive innovative high-tech enterprise guided by the development of smart home ecological chain construction, organically combining online e-commerce with offline new retail, mainly focusing on smart toilets and covering smart home product categories such as smart locks. In the future, HOROW will strive to advance the intelligentization process of sanitary ware and home products, and within the next 2 years, the brand will complete the intelligent iteration of all product categories.
Since its establishment in 2013, it has always adhered to the mission of "letting mankind enjoy the beauty of home", striving to take technology and innovation as the driving force of brand development and continuously providing high-quality home products to the market; insisting on integrating the concepts of intelligence, humanization, health, and energy conservation and environmental protection into product design, HOROW uses its own continuous progress and development as a driving force to help improve the quality and technological progress of the sanitary ware industry and promote green and harmonious ecological development. It has successively formed a research and development design team of more than 40 people focusing on product development and innovation, and set up specialized R&D and manufacturing bases in national demonstration parks such as Zhuzhou Yunlong Industrial Park, insisting on product technology innovation as the driving force for development. Over the years, its core product technologies have obtained dozens of national patents and copyrights; products have passed professional certifications such as domestic CVC, CQC, CCC, and overseas WRAS and UPC. The brand has been highly praised by well-known industry media such as China Sanitary Ware Network and China Bathroom Network, and has also won the title of National High-tech Enterprise.
The brand simultaneously lays out online marketing platforms at home and abroad across the board, entering mainstream platforms such as JD.com, Tmall, and Amazon, while also opening many new media channels such as mini-program malls and Douyin stores, with a market brand team of more than 20 people and an operations team of more than 230 people for specialized operation, maintenance, and service of the market.
Not only that, through analysis of the Chinese market and the actual situation of the smart home and traditional sanitary ware industries, HOROW always insists on taking consumers' essential needs as the pulling force for production. In order to get closer to consumers, the brand uses the "new retail" marketing model to establish a good interactive relationship of "offline experience, online purchase" with users, better practicing the development value of "customer*" and providing consumers with more comprehensive services.
In the past, the advantages of HOROW's product quality and technological innovation have successively won dozens of industry honorary titles, including heavyweight honors such as "China Top Ten Sanitary Ware Brands", "China Top Ten Smart Home Brands", and "Quality Gold Award". In terms of products, with flagship hit products such as "large flush smart toilets" and "smart locks", it has strongly occupied the top five positions in sales rankings on mainstream e-commerce platforms; in terms of technological breakthroughs, it has obtained 100+ patent certifications such as "Utility Model Patents", "Appearance Patents", and "Invention Patents".
In the future, HOROW will continue to pay attention to the trends and prospects of global smart sanitary ware development, focus on improving national health and happiness indexes, and make unremitting efforts in specialized research and advancement for the green and sustainable development of the ecological environment of the whole society.