Syoung Co., Ltd.

Syoung is a new consumer beauty brand enterprise driven by the dual business model of self-owned brands and CP brands. It was listed on the A-share market in 2018 with the stock code 300740, becoming the first Chinese internet consumer goods brand stock. It currently has nearly 3,000 employees with an average age of 28. Syoung owns multiple self-owned brands including Yujinfang, Big Drop, Xiaomihu, Yu, VAA, HPH, and others. In 2018, the company launched an internationally focused, digitally driven open platform - Syoung International, pioneering the "CP" cooperation model and striving to become the world's best CP for beauty brands. It has now cooperated with over 50 international brands from 18 countries, including EviDenS de Beauté, KIKO, LUMENE, AMOUAGE, 3LAB, RevitaLash, among others. It has also established an in-depth strategic cooperation with the Kenvue Group, fully undertaking the online business in China for multiple consumer goods brands under Kenvue, such as Neutrogena, Dabao, Dr. Ci:Labo, Listerine, etc. In 2021, Syoung's revenue exceeded 5 billion yuan for the first time. Since its inception in 2006, through continuous R&D investment and the improvement of systematic research and development, Syoung has gradually become a leader in the Chinese beauty industry. On March 8, 2021, Syoung released its "Four Doubles" strategy, formally establishing the "Technology" strategy as its top priority. In September 2023, it positioned "Multi-Dimensional Skin Technology" as the core of its technology strategy, aiming to provide the most suitable skin solutions for humanity and enable people to enjoy the beauty of skin. Around its brand positioning of "Multi-Dimensional Skin Technology," and supported by the dual technology empowerment of "R&D empowering brands and digitalization empowering the organization," Syoung has participated in the formulation of 13 national and industry standards, has over 4,000 quality management processes and internal standards, has applied for more than 350 national patents, has mastered more than 10 proprietary raw material development technologies, and has engaged academicians from the Chinese Academy of Engineering to participate in product research. Over 60% of the R&D team holds a master's degree or higher. Currently, Syoung has offices in Changsha, Shanghai, Paris, and other locations around the world. After more than a decade of accumulation, Syoung has formed its own values and corporate culture. We adhere to a corporate culture centered on "simplicity" and have established the three core values of "Customer First, Simple Collaboration, and Create Value." We firmly believe in the core talent philosophy that "People accomplish things, and things shape people," and have established the three distinctive traits of Syoung talent: "resilient, wise, and self-reflective." Corporate culture has no absolute right or wrong, but it determines the survival of the enterprise and the gathering and parting of colleagues. Each person's growth environment, education, and self-awareness shape their unique values; for a company, the fundamental way to achieve efficient and sustainable organization is to form a consensus on the organization's core values. We believe that an enterprise must have a relatively common set of corporate values and culture, with shared value assessment standards and communication standards, so that organizational efficiency can be improved and the interests of the majority can be protected. At Syoung, work not only provides employees with considerable compensation but, more importantly, accelerates their career growth. Through years of operational accumulation, the company has developed a talent development system and work methodology with distinctive Syoung characteristics, offering comprehensive personal growth support for suitable employees. In the five aspects of culture, capability, promotion, incentives, and environment, we create a healthy ecosystem for employees' workplace growth, enabling the organization and employees to achieve mutual success and common growth in the "people accomplish things, things shape people" philosophy, amplifying individual value. Here, we look forward to more like-minded talents joining Syoung to help us become one of the top ten global beauty enterprises!