Ruoyuchen

Ruoyuchen, a leading digital management company for global consumer brands. Founded in Guangzhou in 2011, with the mission of "connecting every Chinese consumer with quality global consumer brands", it is committed to empowering the full lifecycle growth of brand businesses through full-chain, omni-channel digital capabilities. On September 25, 2020, Ruoyuchen was officially listed on the Shenzhen Stock Exchange, becoming the first listed agency operation company on the main board of SZSE, with stock code 003010.SZ, and established a dual-headquarters development pattern of "Guangzhou + Shanghai", with a cumulative workforce of over a thousand employees. Ruoyuchen's annual GMV exceeds 10 billion yuan, serving more than 30 countries and regions worldwide, providing high-quality digital services to over a hundred well-known domestic and international brands such as P&G, Bayer, Sanofi, and Mengniu. Ruoyuchen has established leading competitive advantages in categories such as health products, mother and baby, beauty and personal care, and food and beverages, and continues to expand into high-potential categories including pets and medical health. It is committed to providing brands with comprehensive digital solutions covering omni-channel refined operation, digital marketing, CRM management, IT technology, customer service, and supply chain management. In addition to deeply cultivating ecosphere platforms such as Taobao, JD.com, Pinduoduo, and Vipshop, Ruoyuchen continues to deepen its presence on social content marketing platforms like Douyin, Xiaohongshu, Kuaishou, and Bilibili, efficiently achieving multi-channel marketing promotion and sales. With the goal of driving online business growth, Ruoyuchen accurately insight into market trends and consumer needs, providing brands with full-chain digital marketing services including brand positioning, creative design, content marketing, marketing technology, and media placement. Leveraging cutting-edge technologies such as big data and cloud computing, Ruoyuchen has independently developed multiple digital systems around core operational business scenarios, using digitalization to enhance overall brand business efficiency. Around core operational business scenarios, it targets front, middle, and back office departments with over 200 types of dashboards and reports, and through automated operations for promotional settings and page maintenance, it captures anomalies in real time, avoiding manual operation risks and greatly improving operational efficiency; based on consumer data insights, it helps brands complete user data asset deposition and analysis management; the full-chain placement monitoring system, while providing brands with core media promotion monitoring, integrates automated pricing tools to achieve optimized promotion output, continuously tracking business conversions, consumer profiles, and public opinion trends, helping brands adjust placement strategies in a targeted manner. At the end of 2020, Zhanjia, a self-developed high-end natural botanical extraction brand incubated by Ruoyuchen, was officially launched, committed to providing consumers with a one-stop clothing renewal solution through ultimate product experience. Since its launch, Zhanjia's annual sales GMV has exceeded 300 million yuan, with multiple products such as underwear wash, fragrant fabric spray, disinfectant liquid, laundry detergent beads, and essential oil floor cleaner continuously selling well since their release. The brand has successively won industry heavyweight awards such as the "WISE New Economy King" Annual Emerging Force Brand, the Jinmai Quality Award, and the Tmall Beauty Awards. In 2022, Ruoyuchen established a new development idea of using investment to drive rapid growth of its e-commerce comprehensive services business, focusing on multiple new consumer tracks such as beauty and personal care, health, mother and baby, food and beverages, and pets. It quickly laid out a number of high-quality emerging local brands and successively established strategic cooperation with dozens of invested brands, integrating multi-party resources to deeply empower invested brands and achieve win-win cooperation. In the future, Ruoyuchen will always uphold its corporate development philosophy of "responsibility first, embracing change, and creating value", continuously focusing on the digital capability construction of brand services, deeply empowering the comprehensive value enhancement of brands, and jointly creating a quality life in the new consumption era for Chinese consumers.