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Introduction to Hong Kong Wen Wei Po
Hong Kong Wen Wei Po is a comprehensive mainstream newspaper serving all sectors of society in Hong Kong. Since its founding in 1948, it has adhered to the principle of loving the country and Hong Kong, upholding the concept of "Literature carries the Way; Convergence prospers the Nation" and the standards of "Inclusiveness, Cooperation, Innovation, and Expansion," with its authority recognized and affirmed by all sectors of Hong Kong society. With a history of over sixty years, Hong Kong Wen Wei Po has witnessed the birth and development of New China, documented Hong Kong's practice of "One Country, Two Systems," and serves as an important bridge for information exchange and in-depth understanding between Hong Kong and the mainland. Its authoritative interpretation of the central government's policies and guidelines, as well as its in-depth reports on current affairs and people's livelihoods in Hong Kong, Macao, and Taiwan, are widely followed by readers. Rooted in Hong Kong, backed by the motherland, and facing the world, Hong Kong Wen Wei Po publishes about sixty pages daily. In addition to publication and distribution in Hong Kong and the mainland, it simultaneously distributes 32 overseas (border) editions in countries and regions including the United States, Canada, France, Russia, South Africa, Malaysia, Indonesia, the Philippines, South Korea, and Australia, with a total daily circulation exceeding 2 million copies, reaching readers across five continents. In recent years, Hong Kong Wen Wei Po has been committed to reform and innovation, becoming a flagship Chinese-language media outlet covering the global Chinese community with tremendous influence and credibility. Hong Kong Wen Wei Po has established 31 branch offices and representative offices in various provinces (autonomous regions and municipalities directly under the central government) across the mainland, and also maintains a Macao News Center and multiple overseas offices including Tokyo, Japan; Moscow, Russia; Toronto, Canada; Seoul, South Korea; Manila, the Philippines; Johannesburg, South Africa; and Auckland, New Zealand. This newspaper is a designated publication by the Hong Kong Special Administrative Region Government for publishing advertisements of a legal nature, holds the "Advertising Business License" issued by the State Administration for Industry and Commerce of China, and is one of the very few Hong Kong newspapers permitted to directly undertake advertising business in the mainland of China. Approved by relevant Chinese government agencies, it may be distributed in the mainland of China. The business of Hong Kong Wen Wei Po is developing towards a group-based, diversified direction.
Hong Kong Wen Wei Net* was first launched in 1996, encompassing 116 boutique news sections and 74 information and interactive columns, with 21 local channels including Beijing and Guangdong, as well as overseas channels such as Japan. According to authoritative statistics from Alexa, the visit volume of Hong Kong Wen Wei Net ranks first among Hong Kong newspaper websites, with a peak single-day visit volume exceeding 22 million. The new media content of Wen Wei Po is rich and diverse, including mobile terminals such as iPad, iPhone, and Android, official Sina Weibo, official Facebook page, daily boutique news subscription and distribution via email, and Tencent WeChat boutique news push, with comprehensive use of QR codes, effectively expanding its audience base.