LELECHA

Company Profile:
In August 2016, a group of ambitious young people who love Chinese tea, together with several senior master bakers, created LELECHA.
LELECHA is a new-style tea beverage brand born in Shanghai, creating popular products such as Strawberry Peach Cheese, Dirty Tea, Dirty Bun, Sultan Durian Cheese Bun, and Galaxy Lava Bun. It encompasses multiple categories including tea beverages, bakery, desserts, wine & coffee, and new retail. It is a must-visit food destination for white-collar workers aged 20-40, new families, and students. LELECHA has entered landmark popular business districts in first-tier cities such as Beijing, Shanghai, and Guangzhou, and currently has 54 directly-operated stores. In 2018, it won the CCFA Golden Lily Chain Brand Popularity Award, Shanghai Annual Popular Catering Merchant, and China Experiential Commercial Real Estate Award, and recently received a Pre-A round of investment of over 100 million yuan.

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