Baoxiniao

Baoxiniao Holding Co., Ltd., formerly Zhejiang Baoxiniao Garment Co., Ltd., was established in 2001. It is a joint-stock enterprise primarily engaged in the apparel industry with investments in other fields. In 2007, it was listed on the Shenzhen Stock Exchange, and in 2017, it was renamed Baoxiniao Holding Co., Ltd. Currently, the company has over 1,500 physical sales outlets and an online marketing network covering major sales platforms, with three production bases in Wenzhou, Shanghai, and Hefei. Its annual retail revenue exceeds RMB 5 billion, ranking among the top 100 enterprises in China's garment industry.
Baoxiniao Holding is composed of four business divisions: Phoenix International Headquarters, Baoxiniao Headquarters, Baoniao Headquarters, and Baoxiniao Venture Capital.
The Phoenix International Headquarters focuses on introducing, expanding, and operating international high-end fashion brands to meet customers' diverse fashion needs. Currently, it mainly operates Italian light luxury brand TOMBOLINI, Italian shirt brand CAMICISSIMA, known as the "Father of Shirts," Korean British casual brand HAZZYS, French outdoor sports brand LAFUMA, and American casual brand DANIEL CREMIEUX.
The Baoxiniao Headquarters meets the dressing needs of mid-to-high-end business professionals through its own brands, including original brand SAINT ANGELO, professional custom brand SOLOSALI, and fashionable business casual brand FRANSITION. Among them, the flagship brand Baoxiniao has successively won honors such as "China Well-known Trademark," "China Top Brand," "China Garment Brand Quality Award," "Favorite Garment Brand of Chinese Youth," and "National Exemption Inspection Product," which are among the highest accolades in the domestic garment industry.
The Baoniao Headquarters focuses on high-end customization services for TO B clients, providing business attire customization through the high-end uniform brand BONO. In 2016, it cooperated with Korean school uniform brand ELITE to officially enter China's school uniform market.
Baoxiniao Venture Capital Platform—Shanghai Junquanxin Investment Management Company—is mainly responsible for Baoxiniao's external investment business, excelling in the interaction between industry and capital markets for invested projects, enabling the industry to develop rapidly with the support of capital. It optimizes industry through investment and strengthens capital through industry.
Looking ahead, Baoxiniao will uphold its corporate mission of "Promoting Apparel Culture, Adorning a Beautiful Life," adhere to its core values of "Talent, Pragmatism, Innovation, and Aesthetics," and persist in "prioritizing innovators and valuing strivers." With apparel as its core business, it will continue to implement the strategy of "multi-brand operation and international development," aspiring to become a large multi-brand apparel company that is first-class domestically, internationally renowned, and globally competitive!