McDonald's

McDonald's is a world-renowned restaurant brand and a leader in the global retail food service industry. With over 33,000 restaurants in 118 countries and regions, we serve high-quality food to 67.8 million customers every day. We are committed to becoming the dining place and dining style that customers love. In the 2012 global brand value survey, McDonald's ranked seventh.
Since the opening of the first restaurant in Shenzhen in 1990, McDonald's has now opened more than 1,600 restaurants in mainland China, employing over 90,000 employees, and has thus become the third largest market for McDonald's globally. Currently, McDonald's China is in a period of rapid development, and by 2013, the total number of McDonald's restaurants in China will exceed 2,000.
Good Food—We have always adhered to the business philosophy of "Quality, Service, and Cleanliness"
McDonald's has always regarded food safety and quality as a top priority, integrating it into every link from farm to table. McDonald's adheres to strict food safety and quality standards, and every one of our suppliers must pass rigorous approval to ensure controllable processes throughout the supply chain. Customers trust us because we have an excellent food safety and quality control system. We use genuine ingredients to prepare and serve delicious food. We continuously innovate our menu, constantly presenting more trendy food choices that suit national conditions, and provide customers with a genuine dining experience through considerate service and novel restaurant environments.
Good Team—We have always been committed to building a good employer brand
McDonald's is not just a restaurant, but a "people-oriented" company. Talent is always the most important asset of McDonald's, and this is one of our core values. McDonald's values every employee, continuously invests in people, and through our unique employee value proposition—family-like care, flexible and diverse work, step-by-step training systems, and broad development space—we bring employees an experience of happy work and joyful growth. At the same time, McDonald's ensures competitive total compensation and benefits at every career development stage for each employee, and motivates and retains talent through abundant recognition and reward programs.
McDonald's high attention to people and long-term commitment are also widely recognized by society. In June 2011, McDonald's (China) Co., Ltd. once again won the "Aon Hewitt 2011 Best Employer in Asia Pacific" award and the "Aon Hewitt 2011 Best Employer in China" award. It is the only foreign enterprise that has won this award consecutively, and the only catering enterprise selected among the top ten employers. In December 2012, McDonald's was awarded the "2013 China Outstanding Employer" certification by CRF, a well-known research institution in the fields of human resources, leadership, and strategy, marking the third time McDonald's has won this award.

Good Neighbor—We have always upheld the corporate value of "giving back to society"
Giving back to society has always been a McDonald's tradition and an important part of our corporate values. In 2006, McDonald's (China) Co., Ltd. cooperated with the China Soong Ching Ling Foundation to establish the "China McDonald's House Charities Fund" (under the China Soong Ching Ling Foundation