Xunlin Culture and Entertainment

Xunlin Culture was founded in May 2018 by 5 executives from listed companies in different industries who came together out of their extreme love for Art Toys.
Its IPs include FARMER BOB, RiCO, REPOLAR, THE SLLO, FLUFFY ACORN, and BOXCAT as Greater China general agent.
Corporate philosophy: committed to seeking *beautiful and unique designs and designers, staying true to our original aspiration, and creating a combination of trend and art.
The company has an operations team with more than ten years of experience in trendy toys, light luxury goods distribution, and internet management, and is able to accurately grasp market conditions, trend directions, and player demands. The company has gathered a group of post-90s people who are equally passionate about trendy toys, full of passion and dreams for their careers, and full of love and individuality for life; they are down-to-earth and hardworking, and thriving. Here, there are no hierarchies, only everyone fulfilling their own duties; no palace intrigue, only never admitting defeat; a small but beautiful organization with a fast and joyful pace, encouraging being different and independent thinking.
Taobao section: The store currently has more than 300,000 loyal high-spending fan users, making it a leading trendy toy IP distribution company in the industry. Since operations began in 2018, annual revenue has maintained a growth rate of more than 2,000%.
WeChat section: A public account with 300,000 followers and hundreds of WeChat fan groups.
Brand incubation: The company's IPs have rich cases of brand crossovers, including BOB x Tencent Video, BOB x Lancôme, RICO x AirPods, RICO x Coca-Cola; every limited-edition co-branded product has been snapped up by users.