KK Group

Founded in 2015, KK Group is a leading collection retail brand. The group implements a multi-brand strategy and owns several quality brands, including KKV, a lifestyle collection brand; THE COLORIST, a beauty collection brand; and X11, a global trendy toy culture collection brand.
With the rise of the new generation of consumers, primarily Gen Z, the retail landscape has undergone major changes. Characterized by "appearance is justice, social is currency, and individuality is power," they not only pursue product quality but also focus on social scenes and personalized shopping experiences. As a representative and practitioner of collection retail brands, KK Group's customer base is mainly aged 14-35. Therefore, KK Group adopts a dual-track approach of "aesthetics + technology" to provide them with high-aesthetic and trendsetting shopping experiences, aiming to satisfy their aspirations for a better lifestyle.
To date, the group's brands have expanded to over 200 key cities across 31 provinces in China, including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, as well as 34 cities in Indonesia, with 800 offline stores in top commercial districts and shopping centers in these cities, and continues to expand.
KK Group is committed to realizing the corporate mission of "making good life boundless," and continuously innovates to become a leading trend retail enterprise, providing employees with a sustained sense of belonging and achievement.