Yihotang

Yihotang is a well-known domestic original new-style tea beverage brand under Wuhan Yihuiyin Technology Co., Ltd. In 2012, the "Yihe Roasted Milk Tea" developed by the brand founder Mr. Hu Jihong became a breakout hit, and the brand was thus founded. As of October 31, 2025, Yihotang has over 8,000 stores nationwide, covering the commercial core areas of more than 300 key cities, and has successfully entered overseas markets such as Vietnam, Thailand, and Malaysia.

Adhering to the core value of "customer first," Yihotang helps franchisees realize their life value and wealth dreams through a one-stop system including AI site selection models, hit product incubation mechanisms, full-domain marketing matrices, digital operation management, and supply chain support. The brand continuously innovates its products, creating national-level hit products such as Yihe Roasted Milk Tea and Mint Milk Green, establishing a strict quality control system, and using standardized management to connect the entire chain from raw material traceability, production and manufacturing to terminal services, striving to become consumers' favorite tea beverage brand.