Modern International Market Research Co., Ltd. (MIMR) was founded in Guangzhou in 1995, mainly engaged in market research across multiple industries, with business covering Internet entertainment, pan-entertainment, automotive, mobile communications, finance, fast-moving consumer goods, durable consumer goods, and other fields. After years of effort, the company's business has expanded to multiple cities across China, establishing wholly-owned subsidiaries and offices in Shanghai, Beijing, Chengdu, and Shenzhen. MIMR has become a well-known, large-scale professional market research institution in China:
Membership: Senior member of ESOMAR (European Society for Opinion and Marketing Research)
Membership: Senior member of AMA (American Marketing Association)
In July 2000, it was among the first to be awarded the "Foreign-Related Social Survey Permit" by the National Bureau of Statistics
Elected as: Executive Director of China Market Research Industry Association
Corporate Culture
I. Company Mission
To clients:
MIMR leverages our comprehensive understanding of the Chinese market, advanced and mature technology, and reliable quality to help clients who aim to explore the Chinese market gain a deep and thorough understanding of Chinese consumers and the market, solve clients' marketing problems, and promote their effective market and business activities, thereby achieving tremendous success in the Chinese market.
To employees:
Employees are the wealth of the enterprise. An important hallmark of corporate success is providing employees with opportunities for development and growth, helping them achieve job satisfaction and a sense of accomplishment.
II. Company Spirit
Professionalism, confidence, integrity, dedication, ambition, collaboration, and innovation.
III. Corporate Values
Talent is the source, quality is the lifeblood, and technology is the core.
IV. Business Purpose
Pursuing customer-satisfying services.
V. Service Philosophy
Survive by quality, develop by reputation.
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