集团电子商务事业部成立于2010年,负责安踏集团旗下安踏成人、安踏儿童、斐乐成人、斐乐儿童、NBA、Sprandi、Descente、kolonsport等品牌在线上各平台业务运作,包括但不限于渠道拓展、渠道管理、客服管理、仓储物流及相关的人才与文化建设。在职员工从成立之初的不到10人,到2019年在职员工约600人,业绩也由2010年成立之初年销售额的4000万,到2018年销售额突破55亿。
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