Yi Play Games

Founded in 2012, Yi World is a mobile game company integrating global publishing, independent R&D, joint operation services, and team incubation. Over the past decade, it has operated more than 2,000 games cumulatively and published numerous benchmark products with monthly revenue exceeding 100 million yuan, covering genres such as MMORPG, SLG, card games, turn-based games, and simulation management, reaching over 1 billion users worldwide.
Yi World pioneered the simulation business genre, successively launching high-quality products with monthly revenue exceeding 100 million yuan, including "This City Has Good Farmland," "Business City," "I Am the Big Boss," "Business Master," and "Gold Tycoon." In 2023, it launched "This City Has Good Farmland" and became a leading manufacturer in the simulation management category. Yi World has been diligent in global publishing, with multiple products achieving outstanding results in regions such as Hong Kong, Macao, Taiwan, Japan, South Korea, Europe, and America.
Yi World empowers the industry with precise marketing systems, high-quality traffic resources, and advanced technology engines, collaborating with creators to refine good products and connect with millions of users. It has now become one of the largest mobile game publishing platforms and a leading mobile traffic operation platform in South China.
Adhering to the mission of "Creating happiness with good games," Yi World will continue to create IP-level game products loved by global users, striving to become the most beloved content service and production provider for global users.