Doubanjiang

Doubanjiang Culture Group was established in July 2019. It is an enterprise focusing on the research and development of books and educational software and hardware for the education industry for ages 3-15. Its R&D directions include: books, culture and education, cultural creativity, cultural space, and children's sports. At the same time, Doubanjiang Culture Group has broken the traditional model of separating R&D from sales in the book industry, realized the digital integration of content and products, and created a business model of "integration of R&D and sales, empowering tourism and sports with cultural content." It is an education industry internet enterprise integrating R&D, sales, operations, and supply chain.
Doubanjiang Culture Group currently has five major R&D centers: Beijing R&D Center, Wuhan R&D Center, Nanchang R&D Center, Xi'an R&D Center, and Jiaozuo Typesetting Center. It has an independent and complete content R&D, visual R&D, and process R&D system, focuses on innovation and developing a brand-product matrix, expands online and offline channels, and fully demonstrates its innovation and practical capabilities in the process of enhancing product power, brand power, and channel power. The group has four major operations teams: Jiangxi Operations Team (Nanchang, Ganzhou, Ji'an), Hubei Operations Team (Wuhan), Beijing Operations Team, and Xi'an Operations Team. It also has an independent warehousing and logistics center of more than 30,000 square meters in Xianning, Hubei, and has built an independent and complete supply chain operation and management system. Its annual sales scale is 1.2 billion yuan, and its annual R&D and production rank among the forefront of the book industry. It has the industry's most complete online closed-loop sales channels.
"If I were a child, if the child were mine" is Doubanjiang's product philosophy. Doubanjiang Culture Group has formed strategic cooperation with institutions such as the Chinese Academy of Sciences, China Customs, China National Nuclear Corporation, and Chenshan Botanical Garden, and has planned and published a series of excellent books: "China's Super Engineering (First Series)" was selected as a key publication for theme publishing by the Publicity Department of the CPC Central Committee in 2022 and as a Guizhou children's "Qian Edition Good Book" for 2021-2023; "The Story of the Birth of the National Anthem" and "The Power of Faith" (book series) were selected for the 14th Five-Year Plan national key publication publishing plan; the "Light of China" book series won the Publicity Department of the CPC Central Committee's monthly book list for making contributions in the new era...
Since the founding of its brand, Doubanjiang Culture Group has consistently practiced public welfare: participating in the "Qingyi Warm Winter" activity, visiting children in difficulty, and donating love books; participating in "public welfare and charity for the disabled," donating books to help disabled children in the mountainous areas of Sichuan receive a better education; in 2023, it was awarded the title of "Caring Enterprise" in the 99 Charity Event; in 2023, it built a public welfare library - Mengtongqi Bookstore...
The group has a complete employee promotion system and channels, rich employee benefits, a relaxed working environment, leading product concepts, and leading corporate culture, continuously helping Doubanjiang's scale grow. Up to now, the company has more than 800 employees in total. In the future, Doubanjiang will continue to adhere to its mission and values and provide quality educational services to more families.