[Summary] A media group focusing on new media and new marketing construction
Founded in 2010, Yijian Group was formerly Gugo Software and was renamed Yijian Group in May 2016. In December 2015, the group was listed on the New Third Board, becoming an influential new media group through the combination of capital and industry.
Yijian Group is a resource-based new media group built on the WeChat ecosystem, and a new mobile internet media group with a layout of self-owned media resources. Yijian Group is deeply engaged in the content ecosystem, focusing on high-quality content production, and has formed 9 WeChat official account matrices with self-owned, invested, and jointly operated accounts, including technology, boutique lifestyle, healthy lifestyle, culture, finance, sports and entertainment, military, automotive trends, and industry media.
Yijian Group is committed to the construction of online media resources and offline media channels. On the basis of media and channel resource services, it provides enterprises with content retail solutions that connect online and offline, creating greater value for users.
On the basis of deepening the content ecosystem, Yijian Group continuously innovates its business model, creating the Tujian brand marketing solution from the aspects of content standardization, diversified communication, and product materialization, committed to solving the new media pain points of brand marketing.
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