Hunan Juvenile and Children's Publishing House Co., Ltd.

Hunan Juvenile and Children's Publishing House
Hunan Juvenile and Children's Publishing House was established at the end of 1982. Its assets have grown from several hundred thousand yuan to over 110 million yuan, its staff has increased from a dozen or so to over one hundred, and its annual publications have expanded from a few dozen titles to nearly one thousand. Through 26 years of trials and hardships, the press has become a towering cultural tree on the fertile soil of Hunan and is affectionately known as "little readers' big friend."
Hunan Juvenile and Children's Publishing House is a mainstream professional children's publishing house nationwide with distinctive characteristics, great influence, and strong discourse power in certain publishing fields. It has won nearly one thousand book awards of various kinds (times), among which books such as "Talks on the History of the Chinese Revolution," "The Fire of the Spirit," "Little Stories Told by Great Scientists Series," and "No Man's Land Scientific Exploration Series" have won top national book awards 18 times and the Publicity Department of the CPC Central Committee's Five-One Project \"A Good Book\" Award 5 times.
Hunan Juvenile and Children's Publishing House is a main force in the children's book market. Its two major book brands—New Happy Composition and Children's Picture Books—lead the market. Among them, "Frog's Growth Stories" has been reprinted 13 times and has sold over 1.5 million copies. The press's three traditional advantage segments—reading materials on ideological and moral character for minors, classical enlightenment reading materials, and children's literature reading materials—have been continuously innovating and demonstrate ever-stronger market appeal.
In recent years, Hunan Juvenile and Children's Publishing House has forged ahead and embarked on a development path of revitalizing and strengthening the press through reform. From launching three institutional reforms to a thorough post responsibility system, contribution-based salary point system, and performance-based pay system; from implementing market strategies to the rise of general books and then to exploring new business models and forming a three-dimensional profit structure; from strategic thinking on human resources to the creation of a new team with an average age of under 35; from proposing institutionalized and professionalized management to the introduction and continuous improvement of various systems and then to the formation of a corporate culture with Hunan Juvenile characteristics—the press has become a relatively mature modern cultural enterprise. It is also a grassroots Party building demonstration unit awarded by the Provincial Directly Affiliated Organs Working Committee. In 2008, the press achieved sales of 270 million yuan in publishing code and profits of over 18 million yuan, with outstanding performance, and was rated as an excellent enterprise of Hunan Publishing Investment Holding Group.