Dongfeng Venucia

Dongfeng Motor Co., Ltd. (abbreviated as Dongfeng Limited) is the largest automotive joint venture in China to date, established through strategic cooperation between Dongfeng Motor Corporation and Nissan Motor Co., Ltd. Dongfeng Limited was founded on June 9, 2003, and officially began operations on July 1. The current Chairman is Xu Ping, and the President is Jun Seki.

Dongfeng Limited has a registered capital of RMB 16.7 billion (equivalent to approximately 240 billion yen or 2 billion USD at the time), with each party holding 50% of the shares. Dongfeng Motor Corporation contributed with its existing assets, including equity in relevant subsidiaries and affiliated enterprises, while Nissan Motor Co., Ltd. contributed with corresponding cash. The company is registered in Wuhan Economic and Technological Development Zone, Hubei Province, and currently has 57,000 employees (after the spin-off of medium and heavy commercial vehicles and related businesses from Dongfeng Limited).

Dongfeng Limited is China's first automotive joint venture with a full series of passenger vehicles and light commercial vehicle products.

Dongfeng Limited remains the largest, deepest, and broadest joint venture project in China's automotive industry to date.

——Largest scale. In terms of capital scale, the company's registered capital reaches RMB 16.7 billion, exceeding any domestic joint venture. This is also Nissan's second-largest overseas investment project in history, after the United States;

——Most personnel. The joint venture has 57,000 employees, still the largest number in a domestic automotive joint venture;

——The company's products cover passenger vehicles, light commercial vehicles, parts, and automotive equipment. It is the first joint venture in the domestic automotive industry with a full series of products, and also Nissan's only full-series cooperation project overseas;

——The scope of cooperation involves not only the research and development, production, and sales of both parties, but Nissan will also provide the joint venture with experience in various aspects including product planning, procurement, logistics, quality control, brand management, market development, sales network, and financial services, covering all links of the entire value chain.

After successfully completing the first mid-term business plan "Plan for the Cubed of Two" for 2003-2007 in 2007, Dongfeng Limited in 2010 completed the sales volume and sales revenue targets of the second mid-term business plan "Plan for the Cubed of One" for 2008-2012 in less than three years with high quality. On July 26, 2011, Dongfeng Limited released the "New Mid-term Business Plan" for 2011-2015 in Beijing. With the spin-off of Dongfeng Commercial Vehicle Company and related businesses from Dongfeng Limited on January 26, 2013, Dongfeng Limited streamlined its main business, shortened its management span, optimized its organizational structure, and will concentrate more energy and resources on passenger vehicles, light commercial vehicles, parts, and equipment businesses to better consolidate its operational foundation. As still the largest joint venture in China to date, Dongfeng Limited will highlight the theme of scientific development, accelerate the transformation of development mode, and through continuous improvement of product and sales service quality and increased market share, while meeting customer needs, further strengthen its competitive advantage, and with a "trusted" brand image, strive to become a comprehensively leading enterprise in the industry.