Xinjiaze Group was founded in 2011 and is headquartered in Chongqing. As a professional high-end massage equipment and daily necessities supplier in the industry, Xinjiaze integrates research and development, design, production, and sales. With its original business model and continuous independent innovation, it stands out in building a health industry with Chinese characteristics. At present, it has more than 20 branches in China, covering Chongqing, Nanjing, Wuhan, Nanchang, Xi'an, Kunming, Chengdu, Changsha, Hefei, and other cities, forming a diversified strategic group centered on health massage equipment and supplemented by other industries. The enterprise obtained a design patent in 2015, was awarded an enterprise environmental protection certificate and an enterprise product quality inspection qualification certificate in 2016, was awarded the "Quality, Service, Reputation AAA Enterprise" in 2017, was awarded the "3.15 Credit Brand for Protecting Consumer Rights" in 2018, and also passed the ISO9001:2015 International Quality Management System Certification. In 2019, it was included as a publicly announced product in the quality pioneer archive in the quality brand pioneer project. In 2020, it cooperated with CCTV to endorse Xinjiaze products. This will be an important guarantee for product quality and corporate credit on Xinjiaze's future development path. Since its establishment, Xinjiaze Group has always adhered to building an entrepreneurial platform based on strivers and with the highest happiness index for entrepreneurial partners; with the slogan "Zhonghe Chengxin, Jiaze Centennial", it insists on bearing faith together with enterprise employees, and independently establishes a strong R&D team and abundant technical strength. It organically integrates intelligent technology, fashionable taste, and healthy living, and builds a solid bridge among technology, health, and people; ensuring that every product is constantly improved from R&D to production. With the support of national policies for the health industry, the group has continuously developed steadily and moved toward the road of becoming a leading brand in the industry. Under the guidance of the group's strategic goals, it continuously innovates cooperation fields and opens up and develops new departments. In 2020, Xinjiaze established strategic cooperative partnerships with major banks and financial institutions in the field of financial business. Centering on opening up new markets, it deepens cooperation in exploring electronic payment settlement, financial services, and other aspects, jointly innovates, gives play to technological advantages, strengthens information exchange, achieves win-win cooperation, upgrades and develops new operating models, and brings more value to industry customers. The company attaches importance to talent cultivation and has integrated an effective training system for comprehensive talents in both marketing and management. It adheres to the employment strategy of "appointing people on merit, with character first; valuing front-line grassroots leadership, building a culture based on strivers; encouraging open discussion, rejecting one-person decision-making; sharing benefits, and letting ordinary people do extraordinary things", takes "helping more ordinary people succeed" as its corporate service mission, cultivates more business partners, and roots beautiful values such as character and integrity in corporate culture, cultivating batch after batch of practical management elites with both ability and political integrity, pursuing the greatest success of society, colleagues, and the enterprise, so that colleagues receive blessings and become channels of blessing. Xinjiaze Group insists on taking strivers as the foundation, focuses on product R&D and innovation, improves product quality, and accelerates the development speed of branches through brand building. Appointing people on merit and putting character first enables entrepreneurial partners to realize their highest value in the enterprise, influences our customers with a good attitude to pay more attention to their own health, and realizes Xinjiaze's 100 years.
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