Youngor

Youngor Group, founded in 1979, is a large multinational conglomerate with brand apparel as its core business, also involved in real estate development and financial investment, employing nearly 50,000 staff at home and abroad. Its joint-stock subsidiary is a listed company. Youngor Group, founded in 1979 and headquartered in Ningbo City, Zhejiang Province, on the shore of the East China Sea, is a leading enterprise in the national textile and garment industry. In 2023, it achieved sales revenue of 191.6 billion yuan, total profits of 4.2 billion yuan, and paid taxes of 4.4 billion yuan. By the end of 2023, Youngor Group's total assets amounted to 101.4 billion yuan, with net assets of 42.8 billion yuan. Its subsidiary, Youngor Fashion Co., Ltd., was listed on the Shanghai Stock Exchange on November 19, 1998, with stock code 600177 and stock abbreviation: Youngor.
After 45 years of development, Youngor has formed a comprehensive international enterprise group with the fashion industry as its core, diversifying and developing professionally. It operates five major industries: fashion, real estate, investment, international trade, and tourism.
Over the past 45 years, Youngor has consistently aimed to build an international brand, advancing through transformation and upgrading, technological innovation, and determined efforts, establishing its leading position in high-end brand apparel. Its brand value stands at 40.276 billion yuan.
The main brand "Youngor" has maintained its leading position in the domestic menswear sector for many years. Currently, it is relying on five major product series: Chinese shirts, executive, business, wedding, and outdoor, and upgrading brand operations through a comprehensive layout covering "all categories, all scenarios, all ages, all aspects, and all channels," thereby creating an apparel brand representing "Chinese quality." On this basis, a diversified brand system has been formed with extensions including MAYOR, HART MARX, HANP, UNDEFEATED, and HELLY HANSEN. The company has established strategic cooperation alliances with five international fabric suppliers, including LORO PIANA, CERRUTI 1881, ALUMO, and ALBINI, jointly launching an initiative to build a global fashion ecosystem and cooperating with the world to create MAYOR, a high-end Chinese menswear brand developed with "global fabrics, Hongbang craftsmanship, and high cost performance." HART MARX, a menswear brand with over 130 years of history, incorporates manor and knight sports elements to create a high-end sports casual brand upholding the chivalric spirit. The HANP brand focuses on hemp, a natural and healthy material originating from China, embracing the concept of "initiating green new luxury," promoting the development of the entire industrial chain from seed to product, and bringing hemp—a high-quality functional material with natural antibacterial, breathable, moisture-wicking, green, and low-carbon properties—into thousands of households. UNDEFEATED, a street fashion brand popular among young people, represents the "undefeated" spirit in street trends. HELLY HANSEN, Norway's national treasure outdoor sports and leisure brand, is renowned in the professional fields of sailing and skiing, and on this basis, it integrates professional sports with daily wear, bringing Chinese consumers a fresh experience.
Youngor is comprehensively building a smart manufacturing boutique factory in China with a garden-style production environment, humanized management, intelligent assembly lines, and transparent information, under the construction concept of "five integrations": standardization, automation, informatization, intelligence, and digitalization. Through a strong brand, competitive costs, a rapid response system, a good experience platform, application of high-tech means, and online-offline integration, it supports the construction of Youngor's smart marketing system.
The company is one of the earliest private enterprises in China to enter the real estate development market. Since its start in 1992, it has consistently adhered to the brand concept of "pioneer in quality real estate," creating high-quality residential communities.
The company is also one of the early private enterprises in China to enter the professional financial investment field. It has now formed a strategic investment system focused on fashion industry investment, supplemented by other financial investments.
In the future, Youngor Group will practice its corporate mission of "making everyone better," inherit the values of "integrity, pragmatism, responsibility, dedication, integrity, achievement, diligence, and harmony," and strive to build Youngor into a globally renowned fashion group through 30 years of effort.