Taiping Life Guangdong Branch

Taiping Life Insurance Co., Ltd. Guangdong Branch is a branch established by Taiping Life Insurance Co., Ltd. in Guangdong, registered on January 14, 2002, and is one of the first institutions of Taiping Life to resume operations in China. With its robust financial performance, Taiping Life has been rated 'A+' (Strong) by Fitch Ratings for five consecutive years. Meanwhile, in the 'trinity' regulatory evaluation system results for the insurance industry released in 2019, Taiping Life received A, AA, and A ratings respectively for its corporate operation evaluation, service evaluation, and comprehensive risk rating. The company is affiliated with China Taiping Insurance Group Ltd. China Taiping is a centrally administered financial and insurance group headquartered in Hong Kong and has been listed among the Fortune Global 500 for two consecutive years. Entering a new era, China Taiping adheres to the strategic guidance of 'What the country needs, Taiping responds,' establishes a new international strategy, and strives to build a globally competitive international modern financial and insurance group, working together with the country, customers, partners, shareholders, employees, and all sectors of society to realize the beautiful vision of 'Sharing Taiping.' Throughout its history, Taiping Life Guangdong Branch has been deeply rooted in the fertile soil of reform and opening-up in South Guangdong, relying on the comprehensive and diversified operating platform of the group and its parent company, continuously broadening service channels and methods, providing customers with comprehensive insurance protection, and blazing a path of innovation and professional development for South Guangdong Taiping. Currently, the company has opened 16 central sub-branches, 2 telesales centers, and 46 sub-branches and marketing service departments in Guangdong (excluding Shenzhen and Foshan), with a service network covering the entire province. The company's business scale, business quality, and talent team competitiveness remain at an outstanding level. In 2019, the company's total premium scale reached 8.71 billion yuan (including Foshan), a year-on-year increase of 10.5%, ranking third among traditional life insurance companies in Guangdong. Individual insurance periodic premiums reached 1.2 billion yuan, bancassurance periodic premiums reached 240 million yuan, and e-commerce standard premiums reached 100 million yuan, with market-leading business quality and both individual insurance and bancassurance 13-month persistency ratios ranking first among major life insurance companies in Guangdong for many consecutive years, upholding the industry's golden reputation. The company has always focused on the corporate values of 'integrity, professionalism, innovation, and performance,' with the development concept of 'Sharing Taiping,' providing high-quality insurance protection to customers, continuously meeting customers' growing needs for a better life, and fulfilling the corporate mission of 'creating a safe, healthy, and prosperous good life.' Since its establishment, the company has provided protection to over 3.4 million customers, with cumulative claim payments and survival benefits totaling more than 3.3 billion yuan. As a subsidiary of a centrally administered insurance group, Taiping Life Guangdong Branch actively translates the concept of 'Sharing Taiping' into social responsibility, actively participating in public welfare projects, earning support from customers, employees, and society while enhancing its brand image and corporate reputation. The company has won multiple significant honors such as 'Annual Best Claims Service Insurance Company,' 'Most Customer-Trusted Insurance Company,' 'Annual Best Brand Image Insurance Company,' 'Annual Most Social Responsibility Award,' and 'Insurance Public Welfare Model,' making the Taiping brand shine brightly in South Guangdong.