AuGroup

We are a *brand e-commerce company, focusing on providing high-quality furniture and home products. With robust supply chain management and effective logistics solutions, we provide consumers with a pleasant living experience across a wide range of "Home & Life" scenarios.
The English name AuGroup, Au is the chemical element gold, which represents excellent quality. We hope every employee can shine at AuGroup and become a better self. We always make good products, making our products loved and recognized by the public like gold. Group means a group, which is composed of people and a series of products, representing a whole. We hope that as a multinational enterprise, AuGroup can create greater value for the world and become the cornerstone of national pride. —Founders Lu Haichuan and Ze Huiyue's expectations for the development of AuGroup.
As an internet brand operator, AuGroup Technology takes "Connecting the World, Creating a Better Life" as its mission. Relying on multi-brand systematic operation capability, full business chain digital support capability, supply chain management capability, and flexible organizational structure, it effectively enters various scenarios of "Home & Life", carefully creating a series of brand products such as beautifully designed, high-quality, and functionally advanced furniture and home, power tools, home appliances, consumer electronics, and sports health products. Mainly through third-party online platforms such as Amazon, it conducts cross-border B2C business.
In terms of technological innovation, AuGroup attaches great importance to technological accumulation. As of December 2023, it has accumulated hundreds of invention, utility model, and appearance patents, and has been repeatedly rated as a national high-tech enterprise, *e-commerce demonstration enterprise, and Guangdong Provincial Engineering Technology Research Center, and won the Shenzhen Enterprise Innovation Record twice in 2019 and 2020.
In terms of products and brands, in order to meet the diversified and high-quality requirements of end customers, AuGroup has formed a brand system with multi-category and multi-brand cross-development, mainly selling to countries and regions with high consumer demand and developed economies such as North America, Europe, and the Middle East, and has gained high recognition in overseas markets.
AuGroup empowers upstream manufacturers through technological innovation and retail model innovation, helps the transformation and upgrading of manufacturing, and its overseas brand influence continues to increase: AuGroup has won the German Red Dot Design Award and the German iF Design Award for many consecutive years; In the selection of "BrandZ™ Top 50 Chinese Overseas Brands" jointly released by WPP, the world's *largest communication group, and Google, the company has been listed for five consecutive years; In 2019, three of its brands were shortlisted in the "Top 100 Cross-border E-commerce Brands for Chinese Exports on Amazon Global Selling" list, becoming typical representatives of Chinese brands going global.