Wuhan East Lake Culture and Tourism (Group) Co., Ltd. was established in 2011. Its predecessor was Wuhan Lvlian East Lake Cruise Co., Ltd. It is a wholly-owned subsidiary of Wuhan Tourism and Sports Group and is fully responsible for the investment, operation, and management of cultural and tourism projects of Wuhan Tourism and Sports Group in the East Lake area. Based on the core tourism field of the East Lake 5A-level scenic area, Wuhan East Lake Culture and Tourism (Group) Co., Ltd. has assets totaling RMB 6.2 billion and has five subsidiaries: Wuhan Lvlian East Lake Property Co., Ltd., Wuhan East Lake Greenway Operation and Management Co., Ltd., Wuhan East Lake Fishery, Wuhan East Lake Tingtao Tourism Development Co., Ltd., and Wuhan East Lake Xiuxiao Cruise Operation and Management Co., Ltd. Its business areas include project development, sightseeing passenger transport, water and land leisure and entertainment, hotels and homestays, study tours, event operations, property management, etc. It operates brand products and projects such as East Lake Cruise, East Lake Sailing, East Lake Greenway, and East Lake Beach Bathing Area, with an average annual total of over ten million visitor receptions. East Lake Culture and Tourism Group continues to integrate East Lake tourism resources, promotes the internationalization of the East Lake brand, and works intensively in important fields such as the development of the cultural and tourism industry chain, cultural and tourism investment and financing, and digital cultural tourism, creating a model of lake tourism, creating a beautiful slow urban life, and injecting strong vitality into the East Lake Green Core and the urban development of Wuhan.
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