Hunan Zhimi Books Co., Ltd.

What are the characteristics and positioning of Zhimi English as an English education and training brand? We position ourselves as: 1. Focused on English culture and skills training, not targeting any English exams. 2. A professional English training brand focused solely on the subject of "English." 3. A good mass brand that can reach deep into towns and villages, and that over 90% of consumers can afford to use long-term. Looking back at history, the Buddha, Jesus, Laozi, and Confucius were good teachers. Temples, churches, Taoist temples, and private schools were good schools. The Buddha taught the way of "karma and retribution"; Jesus taught the way of "God loves the world"; Laozi taught the way of "the Dao follows nature"; Confucius taught the way of "gentleness, kindness, respect, frugality, and humility, and propriety, righteousness, benevolence, wisdom, and trust." In short, Zhimi English is a "temple," a "church"; what we spread is the way of "cultural integration." This is the positioning of Zhimi English. We take on the mission of changing the current state of English education—its cultural illiteracy, pain, and ineffectiveness—and leading China's English education toward "cultural" education.