Amorepacific

Amorepacific is a global cosmetics company with over 70 years of history, headquartered in South Korea. It owns more than 20 well-known brands covering categories such as cosmetics, personal care, and health, adhering to the corporate mission of "to create a more beautiful world."
China is an important overseas market for Amorepacific. Since 1992, it has introduced renowned brands such as Sulwhasoo, AP媛彬, Laneige, Innisfree, Mamonde, and Ryo.
Amorepacific provides a rich range of products and services, from skincare, makeup, to hair care, for consumers pursuing a beautiful life. Additionally, it has established the "Amorepacific Shanghai Beauty Campus" in Shanghai, integrating production, R&D, and logistics, to respond to Chinese consumers' needs more quickly and flexibly.
In response to the new retail trend, Amorepacific has been accelerating its digital transformation. It seamlessly connects with Chinese consumers through major e-commerce platforms such as Tmall and JD.com, as well as emerging social platforms, and introduces digital thinking into organizational operations and new product development, striving to provide Chinese consumers with smarter products and services.
Amorepacific China focuses on two major goals: "walking with customers and society" and "harmonious coexistence with nature," fully implementing sustainable development strategies. Through sustainable management, it aims to create "A MORE Beautiful World" where nature, humanity, and enterprises coexist harmoniously. In terms of social welfare, since 2020, the company has been carrying out the "AMORE Energy Youth" college student psychological care project, offering various forms of mental health support to young people. The "Tsinghua University Sulwhasoo Intangible Cultural Heritage Protection Fund" has successively initiated protection projects for Shanxi lacquerware, Yunnan metal crafts, Shaanxi shadow puppetry, Guangdong embroidery, and Anhui paper crafts. Laneige and Innisfree have respectively carried out environmental activities such as water resource protection and the "Innisfree Public Welfare Forest" to advocate sustainable lifestyles.

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