CCTV (China Central Television)

Overview of China Central Television. China Central Television (CCTV), as the national television station of the People's Republic of China and one of the most competitive mainstream media outlets, is the main channel for the public to access information and an important window for China to understand the world and for the world to understand China. After more than fifty years of development, CCTV has formed a multimedia and diversified operation pattern with film and television communication as the mainstay, supplemented by new media such as the Internet.

CCTV currently operates 20 open broadcast television channels, with content covering almost all areas of social life. At the same time, the central digital program platform under CCTV integrates 43 digital TV pay channels, including 18 self-produced digital TV pay channels. In addition, it also operates new media platforms such as Internet TV, mobile TV, vehicle-mounted TV, and IP TV. The daily broadcast duration is nearly 750 hours, covering a population of 1.172 billion, securing over one-third of the national viewing market among more than a thousand television channels.

CCTV adheres to and deepens the strategy of branding professional channels, possessing a number of influential program brands such as "News Simulcast," "Focus Report," "China News," "Economic Half Hour," "Legal Report," "Lecture Room," and "Art Life," as well as event brands like the "Spring Festival Gala" and the "Heart-to-Heart" art troupe.

CCTV's program signals cover the globe, with landing in 137 countries and regions. The Chinese international channel is broadcast in three versions: Asia, Americas, and Europe, in addition to English, French, Spanish, Arabic, and Russian channels, initially forming a new pattern of multi-channel, multi-edition, multi-language, and multi-platform external publicity. Currently, CCTV has established 19 overseas reporter stations (including central reporter stations in Americas and Europe). At the beginning of 2009, it launched the construction of central reporter stations in Africa and Latin America along with 11 new stations. In the future, the total number of overseas stations will increase from the current 19 to 56, with a staff size of about 280, forming a reporting network of 6 central stations plus 50 regional reporter stations covering major regions worldwide. CCTV cooperates with 14 domestic television institutions to operate the China Great Wall TV platform, successively building platforms in the United States, Asia, Europe, Canada, and Latin America. Currently, the U.S. platform has become the largest international Chinese TV platform in North America and globally. CCTV possesses world-class technical equipment and facilities. Programs are transmitted and broadcast via digital fiber optic cables, satellites, and networks. Production, recording, and broadcasting equipment have been fully digitized, program broadcasting has achieved automation, and CCTV pioneered the trial broadcast of stereo programs and digital terrestrial broadcasting in China. It has built an audio-visual archive with a designed storage capacity of 1 million hours, the largest of its kind in China. It has implemented a full-station program production management system, independently developed and put into operation a program file caching system, forming a full-process digital and networked production and broadcasting system integrating program management, acquisition, recording, storage, production, broadcasting, and transmission, achieving a historic transformation in program production and broadcasting methods.

Relying on the "channel branding" development strategy, CCTV adheres to a "customer-centric" approach, focusing on advertising operations. Advertising revenue continues to grow, maintaining roughly one-third of the national television advertising revenue each year. Seizing the opportunity of cultural system reform and the accelerated development of the film and television industry, CCTV, according to the management strategy of "consolidating advantageous industries, reforming traditional industries, and expanding emerging industries," comprehensively expands various business operations such as Internet TV, pay TV, high-definition TV, and mobile TV, continuously cultivating new economic growth points. It is gradually forming a new industrial pattern with advertising as the mainstay, and new media business and traditional business developing in parallel. CCTV will continue to deepen its branding strategy, accelerate its internationalization strategy, continuously enhance its public opinion guidance capability and international communication capability, accelerate the process of digitalization and networking, deepen management mechanism reform, implement scale development and intensive operation, promote the simultaneous advancement of traditional advantageous industries and new media and new businesses, achieve coordinated development of undertakings and industries, achieve new breakthroughs, and open up new prospects. In accordance with the spirit of General Secretary Hu Jintao's instructions, "strive to build CCTV into a world-class media with advanced technology, large information volume, wide coverage, and strong influence." Recruitment Background According to the overall deployment of our station's external publicity work, in the coming years, we will launch a Portuguese channel and continue to strengthen the construction of overseas reporter stations. The total number of overseas stations will increase from the current 19 to 57, forming a reporting network of 7 central stations plus 50 regional reporter stations. To complete the construction plan for overseas stations and external publicity channels, CCTV is now recruiting relevant niche-language talents from society. The specific languages and quantities are as follows:

Company Address: CCTV, No. 11 Fuxing Road, Haidian District, Beijing