Changsha Zhiyuan Toys Co., Ltd.

Changsha Zhiyuan Toys Co., Ltd. is a toy operation enterprise integrating toy research and development, design, production, agency, sales, and retail chain operations. It was established on March 20, 1997, with its headquarters located in Gaoqiao Huida Building, Yuhua District, Changsha City, China. The company's subsidiaries include: Hunan Gelingdao Toys Co., Ltd., which focuses on the chain brand operation of "Gelingdao Children's Toy City"; Xinyu Toys, which focuses on distribution and wholesale business; and Shijian Toys, which focuses on full-channel e-commerce operations and the gift business unit.
Zhiyuan Toys is a leading operator in China's toy industry, always adhering to the business philosophy of focus and professionalism, honest operation, excellent service, and keeping promises. It provides suppliers with high-quality services, brand marketing, and channel development, offers commercial complexes, customers, and consumers competitive models, products, and services, and is committed to enhancing a happier childhood for children.
As of 2024, the company has more than 500 employees, with business covering Hunan, Hubei, Jiangxi, Guangxi, and Guangdong. It has more than 40 self-operated stores of Gelingdao Children's Toy City, serving over one million members; more than 300 large KA stores nationwide cooperate with it, with products covering large department stores and MALLs such as AEON Group, Bubugao, Wanda Group, Wuhan Moore City, Rainbow, and Lotus. The gift business unit has in-depth cooperation with Hyproca, Ausnutria Group, and others.
In 2017, it created a 2,500-square-meter super-large scenario experience toy city in Changsha Gaoqiao Dile Infant and Child World, providing professional and convenient business operation services for distribution customers. It serves more than 2,000 stores of distribution customers and more than 500 kindergartens. In 2021, it purchased 36 mu of land in Changsha Economic and Technological Development Zone for office, logistics, and warehousing construction.
The company operates over 300 domestic and international toy brands through all channels, including LEGO, Kabb, Tobot, Bloks, Audi, Lingdong, Laike, and Zhegao. It owns the proprietary brand "Gelingdao Toys," which is a famous trademark in Hunan Province.
We spare no effort to build "Gelingdao Toy City" into China's most influential and reputable toy chain brand, and to develop Zhiyuan into the most respected toy company.