Hunan Lazhiyuan Food Co., Ltd.

Hunan Lazhiyuan Food Co., Ltd., formerly known as Lazhiyuan Food Factory in Yuhua District, Changsha City, was established in 2003 and moved into Liuyang Industrial Park in 2015. After more than ten years of effort, Lazhiyuan has developed into a large-scale condiment industrial enterprise mainly engaged in agricultural product processing, with independent R&D strength and a professional sales team. It is the founding president unit of the Hunan Pepper Industry Association, a leading enterprise in agricultural industrialization in Changsha City, and a China Xiangshang · Industry * Brand. The company has planned to build a new ecological and modern factory integrating "production, sightseeing, and experience," creating a national "encyclopedia of Hunan cuisine functional products" and a "kingdom of the condiment industry."
Business Philosophy
Lazhiyuan takes "innovation and progress, steady development" as its business philosophy. Over the decade, Lazhiyuan has gone from developing a single chili sauce product to launching 59 new products, from simple imitation to 16 special technological innovations, and from selling in physical stores to building its own online mall, reflecting the company's innovative and steady development process.
Brand Philosophy
Lazhiyuan takes "spreading Hunan cuisine culture, cultivating a generation of famous chefs" as its brand philosophy. It has always been at the forefront of Hunan cuisine promotion, holding more than 30 chef social gatherings, participating in food expositions many times, and its footprint has covered 18 provinces across the country, conveying * new Hunan cuisine information and deeply exploring the cultural connotations of Hunan cuisine. It has now become a benchmark enterprise for the promotion of fashionable Hunan cuisine.
Service Philosophy
Lazhiyuan adheres to the service philosophy of "integrity ***, genuine goods at fair prices, quality service" and has established lasting and mutually trusting cooperative relationships with more than 300 distributors nationwide. With an excellent sales and after-sales service team, it sincerely serves the vast number of chefs and hotels. At present, Lazhiyuan products are sold all over the country and are also exported to Europe and the Middle East.