Eral

Eral was born at the end of 1997, with its group headquarters in Lishui, Zhejiang, and its management center in Shanghai. The group now employs more than 4,000 staff. It has six subsidiaries: Zhejiang Eral Down Products Co., Ltd., Zhejiang Eral Garments Co., Ltd., Shanghai Eral Garments Co., Ltd., Shanghai Eral Garment Sales Co., Ltd., Shanghai Eral Home Textiles Co., Ltd., and Eral (Anhui) Garments Co., Ltd. The group owns a 1,800-square-meter office building in Shanghai, and in 2011 purchased a new independent office building with a total floor area of 4,934 square meters in Putuo District, Shanghai. In Lishui and Pinghu, Zhejiang, it has two industrial parks with a combined floor area of 96,000 square meters. The Eral Industrial Park in Lu'an, Anhui, covers an area of approximately 287,000 square meters, with a total investment of RMB 450 million, and will be built into a large-scale production base and logistics center integrating management, human, and natural environments. The upcoming Eral Lishui headquarters base covers approximately 130,500 square meters and represents Eral's grand development strategy for the next decade. After fifteen years of development, Eral has achieved a diversified business covering down garments, fashion, and home textile products, and in 2012 it launched the nickie children's wear brand. In April 2009, the "Eral" trademark was recognized by the State Administration for Industry and Commerce as a "China Well-Known Trademark." Eral Group leads the trend of fashion-oriented down jacket design, and with its outstanding design advantages and comprehensive brand strength, Eral down jackets have formed seven major market expansion regions in China, including North China, Central Plains, Southwest, and Zhejiang, with over 3,000 sales channels across 31 provinces, autonomous regions, and municipalities, as well as 18 offices and 10 special zones nationwide. "Brand, profession, standardization, and grouping" is the development path Eral Group unswervingly follows. Eral adheres to the corporate spirit of "striving for perfection and ceaseless improvement," advocates the brand philosophy that "the life of a famous brand lies in quality and culture," and follows the business philosophy of "winning trust through honesty and profit through trust," oriented toward implementing a famous-brand strategy and committed to building "Eral" into an internationally renowned garment and home textile brand.