Yue Media

Guangdong Guangzhou Daily Media Co., Ltd. was established in December 1992, and in November 2007, the company successfully listed on the Shenzhen Stock Exchange with the securities code 002181 and the securities abbreviation 'Yue Media', becoming the first company approved by the Central Propaganda Department and the General Administration of Press and Publication to list on the main board. On June 19, 2012, Yue Media successfully completed a major asset restructuring, adding 342 million new shares to the market, with a total share capital of approximately 692 million shares. After the restructuring, Yue Media has nearly 5,000 employees, with 21 subsidiaries and 4 branches, including 13 newspapers and periodicals and 9 websites. Its business covers advertising agency and production, newspaper and periodical publishing and distribution and logistics, newspaper and commercial printing, new media business, and also extends into cultural media related fields. Guangzhou Daily Newspaper Operation Co., Ltd., Guangzhou Dayang Media Co., Ltd., and Guangzhou New Media Co., Ltd. are the three main wholly-owned subsidiaries of Yue Media. Guangzhou Daily Newspaper Operation Co., Ltd. is mainly responsible for the advertising, printing, and distribution operations of 'Guangzhou Daily'. According to Nielsen Media Research monitoring and CCTV Media Intelligence advertising monitoring company statistics: 'Guangzhou Daily' advertising revenue firmly ranked first nationwide in 2012, marking the 19th consecutive year since 1994 that it has ranked first among Chinese newspapers. The printing branch of Guangzhou Daily Newspaper Operation Co., Ltd. possesses some of the world's most advanced production lines, capable of full automation of the entire newspaper production process, with a printing capacity of 6.54 million broadsheet pages per hour, maintaining the leading printing capacity in China since its operation in 1998. Guangzhou Dayang Media Co., Ltd. is responsible for operating the advertising and distribution business of 13 newspapers and periodicals under the Guangzhou Daily Newspaper Group, including 'Elderly People's Daily', 'Stage and Screen', 'Lingnan Youth Daily', 'Guangzhou Morning Post (English)', 'New Modern Pictorial', 'Guangzhou Digest', 'Food Guide', 'Guangdong Chamber of Commerce', 'Resonance', 'Football', 'Basketball Pioneer', 'Big Winner', and 'Yangcheng Metro Daily'. Guangzhou New Media Co., Ltd. will leverage investment, mergers and acquisitions, and internal incubation to lay out new media business and explore the value of newspaper media industry, extending the Guangzhou Daily brand in the new digital media landscape and building a diversified new communication platform. Yue Media, grounded in operations, has significantly enhanced its brand influence and has launched multiple initiatives in recent years: cooperating with South Korea's J Contentree Group to jointly create 'HEREN - New Modern Pictorial', making it the first high-end magazine in South China to align with international fashion; established Guangzhou Guangbao Community Newspaper Co., Ltd. to conduct community newspaper business, with 'Dali Community Newspaper', 'Qingyuan Community Newspaper', 'Zengcheng Community Newspaper', 'Panyu Community Newspaper', 'Huizhou Community Newspaper', 'Conghua Community Newspaper', 'Nanhai Community Newspaper', and 'Zhaoqing Community Newspaper' launched successively; magazines such as 'Guangdong Chamber of Commerce' and 'Read Good Books' are also in preparation and will be published. Recently, Yue Media successfully acquired Shanghai Xiangjieli Advertising Company, expanding its outdoor advertising business, and also established Guangbao Data Technology Co., Ltd., which provides data mining and analysis services to social institutions and commercial organizations for decision-making, expected to become a new growth point for Yue Media's profitability.