Yijifen

Beijing Yijifen Technology Co., Ltd. was founded in May 2014 and is headquartered in Wangfujing, Beijing. It is a technology-based comprehensive marketing service provider centered on the scenario of chain gas stations of central state-owned enterprises, integrating resource integration, system R&D, business operations, digital marketing, and new product development. Positioned as a "comprehensive marketing service provider for gas stations," the company adheres to the philosophy of "business-driven, deep scenario cultivation, and technological innovation," and is committed to becoming a valuable partner of gas station platforms. In 2017, it passed the Beijing High-tech Enterprise certification and established cooperative relationships with 26 provincial petroleum companies under Sinopec Sales Co., Ltd. Through steady operation of Sinopec's nationwide cross-industry points redemption business, it has contributed hundreds of millions in sales revenue to the non-oil business for four consecutive years.
The company is based in Beijing and radiates nationwide, with more than 200 employees and branches in key cities across the country. The team deeply cultivates the scenario of central state-owned enterprise gas stations, targets car owners, and provides brand owners with complete, professional, omni-channel scenario marketing solutions. It contributes hundreds of millions in sales revenue to the non-oil business each year and provides complete online and offline omni-channel operational services.
Since signing a strategic agreement with Sinopec in 2015, its cooperative channels and business have deeply covered 26 provincial and municipal petroleum companies under Sinopec, 26,000 gas stations, and 160,000 fueling staff, serving 7 million customers annually. To date, the company has cumulatively achieved over 2 billion in points redemption value.
Over seven years, Yijifen has taken root in the brands of central state-owned enterprise chain gas stations, focused on serving branded oil enterprises, and together with brand owners has continuously innovated and explored new models of digital marketing. It has obtained 7 technical patents. With professional technology, mature business performance, and comprehensive marketing capabilities, it has been recognized as a National High-tech Enterprise, accelerating the digital transformation of oil enterprises, actively expanding a high-quality benefits supply chain in the consumption scenarios of people, vehicles, and life, and launching peripheral cross-industry cooperation. On the development path of deeply cultivating the gas station marketing ecosystem, Yijifen will ultimately become a highly respected car owner service provider!

Mission: Free refueling for car owners
Vision: To become a highly respected car owner service provider
Values: The more resilient, the more confident; the more refined, the more at ease

Office addresses:
Beijing: Room 306, CITS Building, No. 1 Dongdan North Street, Dongcheng District, Beijing
Hangzhou: Room 1006, West Tower, Wealth Financial Center, Jianggan District, Hangzhou
Guangzhou: Room 4401, Metropolitan Plaza, No. 183 Tianhe North Road, Tianhe District, Guangzhou