Explorer

Beijing Explorer Outdoor Products Co., Ltd. was established on January 11, 1999. The company "pursues technological innovation and provides safe and comfortable outdoor sports equipment for brave and enterprising people," with products covering all areas of outdoor life. In 2008, it became a "Licensed Supplier for the Beijing Olympic Games," and in 2009, it became the "Exclusive Product for the China South (North) Pole Expedition Team." On October 30, 2009, Explorer successfully listed on the ChiNext (stock code: 300005), laying a foundation for its further development and growth. In 2014, Explorer won four awards in the China Outdoor Industry Annual Selection: "Comprehensive * Brand," "Netizens' * Favorite Brand," "Netizens' * Favorite Equipment," and "Annual Equipment - Excellent Domestic Equipment." By the end of 2014, Explorer's chain stores totaled 1,700, with annual sales revenue exceeding 1.7 billion yuan, surpassing both domestic and international outdoor brands and ranking first in sales of similar products in the Chinese market for seven consecutive years, becoming a pioneer in China's outdoor goods market.
Based on an internet mindset centered on users, in 2014 Explorer upgraded its strategy of "building an outdoor ecosystem." Currently, the company's business has expanded into three business groups: outdoor, travel, and sports. In June 2015, the company was officially renamed "Explorer Holdings Group Co., Ltd." The outdoor business group is positioned as the cornerstone business of the group, focusing on multi-brand outdoor products such as Explorer, Discovery, and Acano, and is committed to providing safe and comfortable outdoor equipment for outdoor activities. The travel business group will be the entry point for user traffic, positioned as "travel services based on service providers." It owns several enterprises, including Yiyou Tianxia, Lvye, Jizhimei, and Explorer Outdoor Culture Communication Company. Planned key projects also include camping and skiing multi-functional experience centers, equipment planners, and outdoor safety rescue systems. The sports business group focuses on sports communities, sports events, sports media, sports training, and smart fitness management, promoting national fitness through professional sports services, and is an important growth point for the group's future profits.
Under the cultural core of "growing together, sharing together," the company has established a unique employee welfare distribution system and regards ecological environment protection and social public welfare responsibilities as important components of its corporate culture. From protecting Tibetan antelopes and Yunnan snub-nosed monkeys, cleaning up garbage above 5,000 meters on Mount Everest, to "I Want to Go to School," "Mother's Water Cellar," disaster relief for the Wenchuan earthquake and the Yushu earthquake in Qinghai, Explorer has actively fulfilled its corporate social responsibilities. On December 31, 2013, the "Beijing Explorer Public Welfare Foundation" was officially approved by the Beijing Municipal Bureau of Civil Affairs. The foundation aims to "support polar scientific research development and protect the natural ecological environment." The company promises to donate 1% of its annual net profit to the foundation, continuing to explore and move forward on the path of public welfare.
This is the best of times! Explorer will continue to seek change, bravely break through, and aspire "to become the most integrated development enterprise platform in outdoor activities and sports industry in China; to become the most user-welcomed and employee-recognized enterprise; and to become a strong promoter of healthy lifestyles for public sports, outdoor activities, and nature travel." For this vision and mission, Explorer people will carry the entrepreneurial passion and dreams from sixteen years ago, bravely take every step, and climb the next peak of Explorer's cause!