IMedia Data

• iiMedia Research (IMedia Consulting) started in 2007 and is a leading third-party data mining and analysis institution in the new economy industry, a national high-tech enterprise, with an independently developed global big data monitoring and analysis system with proprietary intellectual property rights. Adhering to the mission of "Use data to support every decision", IMedia focuses on new technologies, new consumption, and new business formats, driven by the dual engines of "big data mining + research and analysis", with three core products: business trends, consumer insights, and market position, serving clients throughout their growth cycle and navigating their performance growth. iiMedia Ranking is a global new consumer brand evaluation institution under IMedia Consulting, relying on the iiMeval big data evaluation model to provide consumers with objective brand information and shopping guides. IMedia Consulting leverages deep big data mining and analysis capabilities to continuously output high-quality research results that combine data support, insight, and theoretical depth. By creating a dual value system of "data + strategy", IMedia Consulting provides clients with over 2,000 public and customized new economy frontier reports annually, covering traditional core industries such as food, beverages, catering, home appliances, home decoration, automotive, footwear and apparel, pharmaceuticals, beauty, pets, maternal and infant, information technology innovation, digital entertainment, AI, technology, finance, as well as new quality productive forces and key tracks in new business formats such as national trend economy, cross-border e-commerce, night-time economy, ice and snow economy, low-altitude economy, commercial aerospace, artificial intelligence, and intelligent manufacturing. Among them, the customized report service precisely meets clients' personalized needs, from market trend analysis, competitive landscape analysis to growth path planning, providing scientific basis for enterprises in key links such as strategic decision-making, product innovation, market expansion, and brand endorsement, seeing new growth coordinates. IMedia's data reports, rankings, and analyst views have been cited more than 50 million times by global mainstream media, journals, papers, industry research reports, and listed corporate financial reports, covering about twenty mainstream official languages including Chinese, English, Japanese, French, Italian, German, Russian, and Arabic, with strong influence. • IMedia is a unit undertaking excellent key research projects of the Ninth National Congress of the China Association for Science and Technology, a key cultivation enterprise for big data in Guangdong Province, an innovation benchmark enterprise in Guangzhou, one of the first batch of AI-included enterprises in Guangzhou, and a "two high and four new" enterprise in Guangzhou. Based on its independently developed "China Mobile Internet Big Data Mining and Analysis System (CMDAS)" (a major special project of the Guangdong Science and Technology Plan, project number: 2016B010110001), IMedia has established a global multi-dimensional online and offline big data monitoring and analysis system covering macro data, business trends, market entry, competitive intelligence, public opinion, consumer behavior, sales data, and marketing effectiveness, and has successfully provided long-term big data consulting services to more than 3,800 government and enterprise institutions. IMedia is also a unit undertaking major projects such as the research topic for building a leading science and technology think tank in Guangzhou and the innovation and development project of advanced manufacturing in Guangzhou.