Huatie Media

Huatie Media Group Co., Ltd. is a smart operator of large transportation media. Along with the development of China's railway, Huatie Media has grown from a single agent for regular-speed train media into a comprehensive media group integrating nationwide high-speed railway train media, high-speed railway station media, regular-speed train media, aviation media, as well as travel marketing, interactive experience marketing, event marketing and other multimedia and multi-business operations. Over nearly 30 years, Huatie Media has created a miracle in the history of China's transportation media development, successfully transforming from a traditional railway advertising agency into a giant media group, with its business footprint covering all provinces and cities across the country. Huatie Media insists on in-depth market research and industry trend insights, and promotes and leads innovation and reform in railway media with professionalism, craftsmanship, and a spirit of daring. In 2016, it adopted group operation, establishing dual headquarters in Beijing and Shanghai, and setting up wholly-owned subsidiaries or branches in 26 provinces and cities including Guangzhou, Shenzhen, Nanjing, Suzhou, Hefei, Hangzhou, Ningbo, Wenzhou, Fuzhou, Xiamen, Changsha, Wuhan, Zhengzhou, Xi'an, Chengdu, Chongqing, Harbin, Nanchang, Guiyang, Qingdao, Jinan, Tianjin, Lanzhou, and Shijiazhuang, with over a thousand employees. The group owns multiple wholly-owned subsidiaries including Huatie Guomai (Beijing) Sales Co., Ltd., Beijing Huahang Advertising Media Co., Ltd., Travel Vision (Beijing) Culture Media Co., Ltd., Zaiti Technology (Beijing) Co., Ltd., and Feichi Huaxia (Beijing) Public Relations Planning Co., Ltd. Currently, Huatie Media possesses train media resources covering all high-speed rail cities nationwide, including high-speed rail print media, audio broadcast media, video media, as well as regular-speed train media catering to market penetration into lower-tier cities. Its line resources run from north to south and span from east to west, comprehensively covering first-, second-, third-, and fourth-tier cities, forming a nationwide network layout with Beijing, Shanghai, Guangzhou, and Shenzhen as cores, covering economic circles such as the Yangtze River Delta, Pearl River Delta, Bohai Rim, Chengdu-Chongqing, and the middle and lower reaches of the Yangtze River. On the basis of building a national golden network media layout, Huatie Media began to lay out high-speed railway station media in 2017, and currently owns core high-speed rail stations nationwide including Beijing Fengtai Station, Jinan Station, Fuzhou Station, Shijiazhuang Station, and Lanzhou West Station. It has also successively launched strategic cooperation with major mainstream aviation operators, not only forming an integrated train-station high-speed rail all-media platform but also opening a new era of large transportation media marketing. While committed to the development and operation of transportation media, Huatie Media continuously innovates and explores new marketing models. Under the new economic form of "Internet+", Huatie Media, with high-speed rail media as its supporting focus, has comprehensively laid out business areas such as travel marketing, interactive experience marketing, and event marketing, pioneering an integrated marketing model combining brand promotion, product experience, and product sales. It builds a complete marketing closed loop for brands during the journey, forming a perfect chain from brand awareness to interactive experience, terminal guidance, and purchase facilitation, enabling media audiences to deeply experience product value while receiving advertising information, helping brands efficiently reach mainstream outdoor travel consumers. After 28 years of localized operation experience and integration of international communication resources, Huatie Media has successfully provided a series of customized marketing services to many leading brands, national brands, and regional strong brands in industries such as finance, home appliances, tourism, transportation, home furnishing and building materials, food, alcoholic beverages, and daily chemicals. With its forward-looking service philosophy, powerful media resources, sound operating mechanisms, and professional and efficient execution team, Huatie Media has developed into a large transportation media customized marketing expert with profound understanding of the domestic market. In the future, Huatie Media will continue to lead the development of the large transportation media industry, meet the ever-changing challenges in the field, and build a new ecosystem of digital large transportation media marketing.