[Summary] Main business: real estate development, real estate marketing planning
Jinke Group (stock code: 000656) was founded in 1998. After 20 years of innovative development, it has formed a large-scale enterprise group with coordinated development of four diversified industries: livelihood real estate development, technology industry investment and operation, life services, and cultural tourism and health care, possessing strong comprehensive competitiveness and being a leading "Better Life Service Provider" in the urban development process.
Guided by the national urban agglomeration development strategy, Jinke Group closely focuses on the "three circles and one belt", namely the Beijing-Tianjin-Hebei economic circle, the Yangtze River Delta economic circle, the Pearl River Delta economic circle and the Yangtze River Economic Belt, for regional strategic layout. Its business covers 23 provinces, municipalities and autonomous regions across the country, with rapid scale growth and continuous improvement in efficiency. The company has total assets of over 200 billion yuan and more than 25,000 employees. In 2018, sales exceeded 100 billion yuan, and annual sales area exceeded 10 million square meters (ranking in the top ten in the industry). Community service managed area is about 250 million square meters (ranking in the top ten nationwide). The comprehensive ranking in the real estate industry is 17th, and it has been among the "Top 500 Chinese Enterprises", "Top 500 Chinese Private Enterprises", and "Top 10 Chinese Real Estate Brand Value" for many consecutive years.
While insisting on doing a good job in livelihood real estate development and life services, the company strongly promotes technology industry investment and operation, committed to becoming a leading investment, construction, incubation, and operation platform for technology industrial parks featuring technological innovation, artificial intelligence, the Internet, and big data; actively lays out the cultural tourism and health care industry, closely follows the national rural revitalization strategy and the cultural and health industry development strategy, and continuously increases investment in tourism, health, wellness, education and other related industries. The company continuously builds new profit growth points and possesses leading sustainable development capabilities.
With the mission of "Better Your Life", the company adheres to the development philosophy of innovation and efficiency, integrity and pragmatism, openness and inclusiveness, and win-win co-creation. It insists on the development approach of team professionalization, management specialization, operation standardization, and competition marketization, unswervingly implements the "one fast, two low, three high" business development model, and the business partner system with the "Win-Win Plan" as the main line, constantly innovating and surpassing, striving towards a leading excellent enterprise group.
The company insists on fulfilling social responsibilities, actively participates in targeted poverty alleviation, vigorously carries out industrial poverty alleviation, employment poverty alleviation, education poverty alleviation, and public welfare poverty alleviation, exploring a new model for private enterprises to participate in targeted poverty alleviation. The Ministry of Civil Affairs awarded Jinke the "China Charity Award", and the All-China Federation of Industry and Commerce and the State Council Leading Group Office of Poverty Alleviation and Development also awarded Jinke the honorary title of "National Advanced Private Enterprise in the 'Ten Thousand Enterprises Help Ten Thousand Villages' Targeted Poverty Alleviation Action".
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