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Company Overview

Development Stage

About the Company

[Summary] Contemporary men's comprehensive personal care brand

"Liran" is a new-form consumer goods company in the pan-personal care field with multiple categories and multiple brands, based on diverse consumer insights.

When we realized that there is a misalignment between the general aesthetic tastes of contemporary men and the development of social ideology, Liran's own brand was born. It is created exclusively for men, helping them meet needs such as skincare, grooming, and basic makeup, and reshaping sensory experiences.

Currently, "Liran" has received investment from Yisan Capital, Redpoint Ventures international institution, SIG (lead investor), and Dongyu Capital. The founding team all comes from core business leaders of international consumer brands, large e-commerce platforms, and internet companies.

"Liran" is currently in a period of rapid development and needs passionate people like you to join us, to pioneer together and witness the growth of "Liran"! ~

Company Highlights:

● Team atmosphere — Mostly post-95s and post-00s, young and energetic team, flat management;
● Reward mechanism — Monthly & quarterly performance bonuses are set, and additional incentive bonus mechanisms are also set from time to time;
● Salary and benefits — Competitive salary and benefits in the market;
● Working hours — Two days off per week, 1.5 hours lunch break;
● Office transportation — Gangxia subway station, convenient transportation; overtime immediately enjoys Didi taxi subsidy;
● Working environment — Snacks and coffee are all supplied unlimited; equipped with refrigerators, microwaves, coffee machines, ice makers, soda machines and other employee leisure equipment;
● Employee protection — Shenzhen five social insurances and one housing fund upon onboarding (basic medical care, pension, work-related injury, unemployment, maternity, housing provident fund);
● Welfare leave — In addition to statutory holidays, paid sick leave, annual leave and other holidays are also available;
● Humanistic care — Birthday celebrations, holiday gifts, internal purchase discount coupons, team building, etc.

Friendly reminder: Skincare and beauty products are fully supplied; the earlier you start work, the younger you stay.

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Information is aggregated from the web and may not be exact. For reference only.
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Liran Financing History (5 rounds)

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B轮
Capital Market Favor
Latest Financing Round
  • Date: ?
  • Amount: 金额未透露
  • Investor: SIG海纳亚洲,M31资本

Liran How Fast Is Hiring Growing? (28 open positions)

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?
Growth Rate
2026 vs 2025
  • 2025: Up 2%
  • 2024: Up 55%
  • 2023: Down 41%
  • 2022: Down 50%
Liran Year-by-Year Hiring:
* Hiring was generally low during 2020-2022 due to the pandemic
Note: How fast is hiring at Shenzhen Liran Cosmetics Co., Ltd. growing? Liran2025: 115 openings (up 2%), 2024: 113 openings (up 55%), 2023: 73 openings (down 41%), 2022: 124 openings (down 50%), 2021: 248 openings. A rising curve may indicate expansion; a falling curve may indicate slower growth or good retention. Based on publicly available data, for reference only.

Liran Master's Degree Job Demand Analysis

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N/A
Growth Rate
Liran Master's Hiring by Year: 2022 — 1 fewer jobs than 2021
* Hiring was generally low during 2020-2022 due to the pandemic
How fast is master's hiring at Shenzhen Liran Cosmetics Co., Ltd. growing? LiranMaster's recruitment over the years: 2022: 1 openings (down 50%), 2021: 2 openings.

Liran R&D Strength (Technical Talent Demand)

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How is the demand for technical talent at Shenzhen Liran Cosmetics Co., Ltd.? Based on an analysis of Liran's job postings over the past year, "计算机/网络/技术类" demand: 10.5%, "生物/制药/化工/环保类": 7.4%, "其他(研发和技术类)": 3.7%, "机械/仪器仪表类": 3.7%, "电子/电器/通信技术类": 3.7%, "美术/设计/创意类": 3.7%. For reference only.

Liran — What Are the Salaries Like? (162 records)

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salary range: 6K - 50K, 59.8% of roles pay ¥15-30K
Note: salary statistics are based on 162 salary records from the past year and depend on the job sample. For reference only.
How is the salary at Shenzhen Liran Cosmetics Co., Ltd.?Liran59.8% of positions earn 15-30K, Fresh graduate salary: ¥9.0K。经营管理类 average salary ¥30.3K。 Note: Based on analysis of job postings, does not represent current on-the-job positions; system stability may affect objectivity. For reference only.Data inaccurate? Let us know

Salaries for hot jobs of Liran

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Are salaries high at Shenzhen Liran Cosmetics Co., Ltd.? We provide: 销售,运营,bp,财务,化妆,hr,媒介,qe,产品开发,信息,省区经理,采购,pm,大客户,海外业务,零售,ie,产品研发,供应链,分析. Click to view detailed salary analysis by job.

Liran honors, qualifications & industry associations

Tags are labelled based on keyword text matching analysis and may be related to the company. For reference only.

Liran Related Industry Tags

Job Category

  • 经营管理类
    29% of total 29%
  • 销售类
    24.7% of total 24.7%
  • 客户服务类
    20.4% of total 20.4%
  • 文体/影视/写作/媒体类
    13.6% of total 13.6%

Education

  • 本科
    48.8% of total 48.8%
  • 大专
    42.6% of total 42.6%
  • 不限
    8.6% of total 8.6%

Experience

  • 5-10年
    39.5% of total 39.5%
  • 3-5年
    30.9% of total 30.9%
  • 1-3年
    17.3% of total 17.3%
  • 不限
    11.1% of total 11.1%
View Detailed Analysis

What does Shenzhen Liran Cosmetics Co., Ltd. require? Who is Liran hiring? Liran recruitment: 经营管理类占比最多占29%,其次是销售类占24.7%. What education can get in at Liran? 本科占比最多占48.8%,其次是大专占42.6%. Work experience required at Liran? 5-10年占比最多占39.5%,其次是3-5年占30.9%. Where are the job locations at Liran? 深圳占比最多占83.3%,其次是北京占2.5%. Based on job postings from the past year, for reference only.

Business Registration

Provided by

Operating Status: 开业
Registered Capital: 255.1896万(元)
Legal Representative: 黄伟强
Date Established:
Credit Code: 91440300MA5FL2PX9W
Registered Address: 深圳市福田区福田街道福山社区滨河大道5020号同心大厦12层1205

Partners & Suppliers

理然与岡本联名推出男士护理礼盒,联合营销 Source
供应商 品牌联名
理然在京东平台开设官方旗舰店,通过京东销售产品 Source
合作客户 线上销售平台
理然在天猫平台开设官方旗舰店,通过天猫销售产品 Source
合作客户 线上销售平台

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