[Summary] Font application solutions
Beijing Hanyi Innovation Technology Joint-stock Co., Ltd. (hereinafter referred to as "Hanyi Fonts"), established in 1993, is a cultural creative and high-tech enterprise with core independent intellectual property rights, specializing in glyph design, font product development, Chinese character information technology research, and Chinese character application solutions.
Hanyi Fonts has a professional and strong design team and has developed thousands of font products for B-end enterprises and C-end users to date. Early classic fonts such as Hanyi Lingxin Ti, Hanyi Yan Kai, Hanyi Medium Line, Hanyi Thin Line, and Hanyi Shu Song Er have stood the test of time and remain active in the public eye for over two decades. In recent years, Hanyi Qi Hei and Hanyi Xuan Song, designed with rigorous design language, complete font family systems, and excellent visual performance, have been widely used in graphic, architectural, and other design works, becoming landmark creations in China's font industry. By gaining insights into trends in humanities, quality, and pop culture, and supporting and cultivating young people passionate about fonts, Hanyi Fonts has created market hits such as Hanyi Run Yuan, Hanyi Ya Ku Hei, Hanyi Xiao Mai Ti, and Hanyi Shang Wei Handwriting, which are widely used in marketing for internet products. Beyond indiscriminate licensing of font products, Hanyi Fonts has completed numerous brand font customizations with outstanding professional capabilities.
Hanyi Fonts does not stop at font product development for the commercial market; it also continuously explores the possibilities of Chinese character culture and its value through diverse glyph design approaches. In 2017, Hanyi Fonts collaborated with Professor Chen Nan from the Academy of Arts & Design, Tsinghua University, to develop "Hanyi Chen Ti Oracle Bone Script," which, through a regulated design approach, introduced the concept of "character culture." Using fonts as a medium, it innovatively revitalized classic traditional culture with contemporary tools and concepts, bringing the "oracle bone script," once confined to academic research, back into the视野 of young people. In the same year, Hanyi Fonts launched Hanyi Alzheimer's Disease Font in collaboration with advertising agency McCann, as a representative of its public welfare projects. This was the first attempt to establish a dialogue with users through font design, evoking resonance among 200 million people about Alzheimer's disease and winning over 20 domestic and international awards, including the Cannes "Silver Lion." In 2018, Hanyi Fonts released "Hanyi Dunhuang Sutra Script" and "Hanyi Tang Beauty," paying tribute to China's excellent traditional culture from different perspectives. Through vibrant, boundary-pushing design creations and derivative product forms, these fonts attracted young people's attention to traditional culture while emphasizing creation built upon tradition today. In 2019, Hanyi Fonts continued to deepen its understanding of the relationship between characters and society and life, and, in collaboration with designer Professor Wu Yong, officially released China's first city font, "Hanyi Songyang Ti." Designed from the perspective of application system design consciousness, this font preserves local cultural phenomena through glyphs, inspiring Songyang residents' emotional care for their homeland through characters. In a more accessible font format, it feeds back into urban cultural tourism development and spiritual cultural construction, filling a gap in domestic city fonts.
The space of characters is infinite, and Hanyi people's exploration of characters never stops.
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